Some of the other methods we use to help achieve it (without paying for coupons) are:

– storytelling – influencers love telling stories, so equip them with stories (as well as the back-up reason to believe you mention)

– Pictures, videos and other media they want to pass on – this is the obvious step, but the danger people slip into is doing this with the sole ambition of achieving something \”viral\” ahead of \”sustainable\”.

– Widgets & gadgets – the more people use social networks and write their own blogs, the more it\’s possible to give them stuff to add to their profiles ro content. This works especially well in walled gardens like Facebook, but Open Social will make it possible accross the web.

– Online communities – this the bread and butter of our business FreshNetworks Online Communities it\’s about creating long-term relationships with customer that keep them engaged and your brand top of mind when they are talking to their freinds and families.