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	<title>SEMClubHouse</title>
	<link>http://www.semclubhouse.com</link>
	<description></description>
	<lastBuildDate>Wed, 23 Jul 2008 20:29:53 +0000</lastBuildDate>
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		<title>In Social Media, Men Transact and Women Share</title>
		<description>By Liana "Li" Evans

There is a definite difference in how men and women utilize, share, communicate and move around in social media.  It's actually fascinating to watch once you become aware of the differences.  I started to notice the difference months ago, by studying the audiences in all ...</description>
		<link>http://www.semclubhouse.com/in-social-media-men-transact-and-women-share/</link>
			</item>
	<item>
		<title>More Evidence Shows Power of Consumer Reviews</title>
		<description>by Matt McGee

People are talking online. They're talking about your company, your products, or perhaps your industry. And what they're saying has a big impact on your chances of converting that next lead or closing that next sale. 

Last month, Li made an impassioned case for conversations being the focus ...</description>
		<link>http://www.semclubhouse.com/power-of-consumer-reviews/</link>
			</item>
	<item>
		<title>How A Search Engine May Use Web Traffic Logs in Ranking Web Pages</title>
		<description>By Bill Slawski

A newly granted patent from Yahoo describes how information collected from usage log files from toolbars, ISPs, and web servers can be used to rank web pages, discover new pages, move a page into a higher tier in a multi-tier search engine, increase the weight of links and ...</description>
		<link>http://www.semclubhouse.com/how-a-search-engine-may-use-web-traffic-logs-in-ranking-web-pages/</link>
			</item>
	<item>
		<title>Relationship Building - 6 Tips For Working in Social Media</title>
		<description>By Liana Evans

As much as social media is about starting conversations, its equally as much about building relationships.  Once you start getting involved with social media, it becomes very apparent that it takes time and resources to build those relationships within your community that creates the brand loyalists and ...</description>
		<link>http://www.semclubhouse.com/relationship-building-6-tips-for-working-in-social-media/</link>
			</item>
	<item>
		<title>Matt McGee Joins Our KeyRelevance Team</title>
		<description>By Li Evans

We've got some exciting news here at the SEMClubhouse.  Another great SEO mind has joined not just the clubhouse, but the KeyRelevance staff as well.

Matt McGee of the Small Business Search Marketing Blog, joined our team yesterday!

With companies needing to stretch their marketing dollars, adding Matt McGee, ...</description>
		<link>http://www.semclubhouse.com/matt-mcgee-joins-our-keyrelevance-team/</link>
			</item>
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		<title>What Is Social Media&#8217;s Purpose?  Honestly, It&#8217;s Not About Links</title>
		<description>By Li Evans

What do you use social media for?  

Do you use it to gain links?  How about power?  Maybe to trick people into thinking you are someone else?  Perhaps as leverage to con someone into doing something on another social media site for you?

At SES ...</description>
		<link>http://www.semclubhouse.com/what-is-social-medias-purpose-honestly-its-not-about-links/</link>
			</item>
	<item>
		<title>Faces and Landmarks: Two Steps Towards Smarter Image Searches</title>
		<description>By Bill Slawski

There's an old saying that goes, "A picture's worth a thousand words."  The right image on a web page can communicate ideas that words may only begin to capture.

An image in a news article may transport a viewer into the middle of the story.  A couple ...</description>
		<link>http://www.semclubhouse.com/faces-and-landmarks-two-steps-towards-smarter-image-searches/</link>
			</item>
	<item>
		<title>It&#8217;s Not the A-List Bloggers You Should Worry About</title>
		<description>By Li Evans

What do Bill Clinton and Barrack Obama have in common?  It is a woman.  However, its not the woman that was taking the spotlight Saturday afternoon.  No this time its not Hillary, so you need to guess again.  Give up?

 </description>
		<link>http://www.semclubhouse.com/its-not-the-a-list-bloggers-you-should-worry-about/</link>
			</item>
	<item>
		<title>Why You Shouldn&#8217;t Blog</title>
		<description>By Liana "Li" Evans

Jeremiah Owyang has a great post on "The Many Challenges of Corporate Blogging".  It's a great read, and I highly suggest taking the few minutes to take in what Jeremiah's saying.  The reasons he lists are spot on, but Debbie Weil author of the BlogWrite ...</description>
		<link>http://www.semclubhouse.com/why-you-shouldnt-blog/</link>
			</item>
	<item>
		<title>Google&#8217;s Automatic Match to Become Default!</title>
		<description>by Jim Gilbert

WELL... YOU HEARD IT HERE FIRST and WE WARNED YOU!

Quote from an Official Google email dated 23May2008:
"The feature will be enabled by default, although it
won't begin to affect your accounts until June 3, 2008."
&#160;

See our original article at: 
googles-automatic-match-more-greedy-than-expanded-broad-match

&#160;
If you need the quick summary and don't have time ...</description>
		<link>http://www.semclubhouse.com/googles-automatic-match-to-become-default/</link>
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