http://www.semclubhouse.com Thu, 04 Mar 2010 08:08:57 +0000 http://backend.userland.com/rss092 en by Chris Silver Smith Steve Ballmer was interviewed by Danny Sullivan in this morning's keynote conversation at SMX West in Santa Clara. One of the most interesting takeways from this session was Ballmer's statement saying that Microsoft does *not* now intend to "kill off" Yahoo! Search - he further stated that within ... http://www.semclubhouse.com/steve-ballmer-keynote-at-smx-west/ by Chris Silver Smith Both Christine Churchill, President of KeyRelevance, and Chris Silver Smith, Director of Optimization Strategies for Key Relevance, will be speaking at this year's SMX West in March at Santa Clara, California. Christine will also be moderating the Analytics Action Plans session. MAR 2 / 9:45am - Keyword Research ... http://www.semclubhouse.com/well-be-speaking-at-smx-west-2010/ by Chris Silver Smith I'll be speaking at the Search Engine Marketers of Portland (SEMpdx) day conference, SearchFest, on March 9th. I'll be speaking on Local Search Optimization tactics, along with a couple of other marketers I've long respected (and enjoyed socializing with as well!): Matt McGee and Mary Bowling. For those ... http://www.semclubhouse.com/sempdx-searchfest-portland-2010/ by Chris Silver Smith I just wrote an article which published at Search Engine Land yesterday on the subject of some innovative and occasionally guerrilla marketing tactics that might be used to display advertising promotion via Google Maps. (See: Six Odd Tactics For Getting Ads Into Google Maps) One aspect the article ... http://www.semclubhouse.com/city-name-sponsorships/ by Mike Churchill Yahoo! will be launching their new Network Distribution feature on Tuesday, January 19th, 2010. This will allow advertisers to optionally opt out of the Yahoo Search Partners sites for PPC ad display, and will also allow Yahoo! PPC advertisers more control over how they bid on ads. Advertisers ... http://www.semclubhouse.com/new-yahoo-ppc-network-distribution-option-to-go-live-on-jan-19-2010/ by Chris Silver Smith I recently wrote an article outlining how Wikipedia was abruptly rocketed into being heavily influential within Google Maps (see New Behemoth Emerges In Google Maps: Wikipedia). For small businesses everywhere, I predict that this change is going to bring Wikipedia to the forefront of SMB's attention. With ... http://www.semclubhouse.com/easy-tactics-to-leverage-wikipedia-for-google-maps/ By Christine Churchill Keyword Research Session Despite cold and the busy holiday season, search enthusiasts gathered in Chicago to attend the Search Engine Strategies conference. This year, I had the honor of presenting a solo presentation on Keyword Research. As long as there are search boxes requiring text queries, ... http://www.semclubhouse.com/looking-back-at-ses-chicago-2009/ by Mike Churchill I was checking the weather this morning (raining again - Ugh!) and when I went to look at the detailed hourly predictions, I got a suprise. It was interesting find that the Google Toolbar thinks that the US Government's National Oceanic and Atmospheric Administration (NOAA) website is written in ... http://www.semclubhouse.com/i-think-my-computer-must-be-tired-its-not-thinking-too-clearly/ Newspapers and search engine optimization are made for one another, but the newspaper industry has been a reluctant participant in the internet age. Today I posted a marketing advice article geared towards small, local newspapers entitled, "Local Newspapers Need To Embrace SEO To Survive". Ironically, Rupert Murdoch, chairman of News Corporation, ... http://www.semclubhouse.com/use-newspapers-for-local-seo/ When Google introduced their customizable maps feature two years ago, I thought to myself, "Cute, but who has time to be messing around creating special maps in most cases?" Now fast-forward to 2009 and I've turned into something of a technical evangelist for the feature, touting it at the SMX ... http://www.semclubhouse.com/google-custom-maps-long-tail-tactic/