Comments on: Key Relevance Review of Google Automatic Match - Measuring the Cost of Skipping Keyword Research

By: My Favorite Online Marketing Articles from 2008 - Online Marketing at John W Ellis .com

Tue, 16 Dec 2008 10:21:46 +0000

[...] Key Relevance Review of Google Automatic Match - Measuring the Cost of Skipping Keyword Research Jim Gilbert and Mike Churchill of Key [...]

By: Dr. Tamar Yashar

Dr. Tamar Yashar — Sun, 14 Dec 2008 22:37:42 +0000

Thanks for the new information, I’ll be sure to turn this off right away.

By: Staz

Staz — Sun, 14 Dec 2008 22:35:50 +0000

Seeing that Automatic Match only provided you with 15 vaguely relevant keywords, it’s a no-brainer to not use Automatic Match anymore.

By: Internet Marketing Watch Monday 1 September 2008 | AffiliateDragon.com

Internet Marketing Watch Monday 1 September 2008 | AffiliateDragon.com — Mon, 08 Dec 2008 16:49:49 +0000

[...] Jim Gilbert and Mike Churchill discuss Google’s “Automatic Match” feature, which allows AdWords managers to receive clicks in their PPC campaigns without needing to choose specific keywords. [SEM Clubhouse] [...]

By: Korneto

Korneto — Thu, 04 Dec 2008 18:26:23 +0000

I’ve tryied to use the automatic matching tool and gave it a shot for 2 weeks and nit only i didn’t get more conversions but my ctr and amount of sales got dropped - very disappointing.

By: Puppy’s Picks - SES Coverage 08/29/08 | Trinitude Network

Puppy’s Picks - SES Coverage 08/29/08 | Trinitude Network — Thu, 02 Oct 2008 09:30:32 +0000

[...] Automatic Match feature to expand your paid search campaigns? If so, you may want to read the results of some testing done by Jim Gilbert and Mike Churchill over at the SEM Clubhouse [...]

By: mike

mike — Thu, 11 Sep 2008 20:29:23 +0000

Charles Said:
> I wonder if it slowly fixes these mistakes
> if you have conversion tracking enabled?

Unfortunately, the metric Google is using is CPC, not conversions.

By: Patrick Daly

Patrick Daly — Mon, 08 Sep 2008 20:12:15 +0000

Wow. I love how in depth you guys went with that!

Seeing that Automatic Match only provided you with 15 vaguely relevant keywords, it’s a no-brainer to not use Automatic Match anymore. Anyone can come up with 15 keyword phrases much more relevant to the actual topic. Thanks again!

By: Searchquant

Searchquant — Wed, 03 Sep 2008 16:42:48 +0000

Why is it that your blog post is literally the *only* quantitative review of Automatic Match that I can find anywhere on the web?

Thanks for putting this together - I appreciate it!

By: Clay Schulenburg

Clay Schulenburg — Tue, 02 Sep 2008 22:32:12 +0000

Thanks for the info guys! I’ll be turning automatic match off Google, thank you very much! I don’t need anybody’s help spending my budget.