Comments on: Key Relevance Review of Google Automatic Match – Measuring the Cost of Skipping Keyword Research http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/ Wed, 28 Jul 2010 00:45:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Google Adwords Changes « VOIP CALLS BLOG http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-805 Google Adwords Changes « VOIP CALLS BLOG Tue, 16 Feb 2010 09:12:57 +0000 http://www.semclubhouse.com/?p=126#comment-805 [...] Testing Auto Match with a seasoned Google advertiser, the Dallas, Texas-based search marketing outfit KeyRelevance saw spending increase 600 per cent on a single ad campaign, and most of that extra dough was spent on keyword searches that had little or nothing to do with the advertiser’s products. [...] [...] Testing Auto Match with a seasoned Google advertiser, the Dallas, Texas-based search marketing outfit KeyRelevance saw spending increase 600 per cent on a single ad campaign, and most of that extra dough was spent on keyword searches that had little or nothing to do with the advertiser’s products. [...]

]]> By: Google Adwords Changes http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-759 Google Adwords Changes Sun, 17 Jan 2010 21:23:46 +0000 http://www.semclubhouse.com/?p=126#comment-759 [...] Testing Auto Match with a seasoned Google advertiser, the Dallas, Texas-based search marketing outfit KeyRelevance saw spending increase 600 per cent on a single ad campaign, and most of that extra dough was spent on keyword searches that had little or nothing to do with the advertiser’s products. [...] [...] Testing Auto Match with a seasoned Google advertiser, the Dallas, Texas-based search marketing outfit KeyRelevance saw spending increase 600 per cent on a single ad campaign, and most of that extra dough was spent on keyword searches that had little or nothing to do with the advertiser’s products. [...]

]]> By: Google Adwords Changes | Pay Per Click Marketing Tips|PPC Reviews|Pay Per Click Advice http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-736 Google Adwords Changes | Pay Per Click Marketing Tips|PPC Reviews|Pay Per Click Advice Thu, 07 Jan 2010 12:35:55 +0000 http://www.semclubhouse.com/?p=126#comment-736 [...] Testing Auto Match with a seasoned Google advertiser, the Dallas, Texas-based search marketing outfit KeyRelevance saw spending increase 600 per cent on a single ad campaign, and most of that extra dough was spent on keyword searches that had little or nothing to do with the advertiser’s products. [...] [...] Testing Auto Match with a seasoned Google advertiser, the Dallas, Texas-based search marketing outfit KeyRelevance saw spending increase 600 per cent on a single ad campaign, and most of that extra dough was spent on keyword searches that had little or nothing to do with the advertiser’s products. [...]

]]> By: Toeic http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-507 Toeic Tue, 12 May 2009 15:28:39 +0000 http://www.semclubhouse.com/?p=126#comment-507 It still appears in all my campaigns. It still appears in all my campaigns.

]]> By: Christine http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-470 Christine Sat, 11 Apr 2009 04:15:30 +0000 http://www.semclubhouse.com/?p=126#comment-470 It appears that Google has pulled the Automatic match option in some accounts, but left it in others. Very odd. It appears that Google has pulled the Automatic match option in some accounts, but left it in others. Very odd.

]]> By: 9 Things I Dislike about The Google Adwords Automatic Matching Idea http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-392 9 Things I Dislike about The Google Adwords Automatic Matching Idea Fri, 27 Feb 2009 21:14:05 +0000 http://www.semclubhouse.com/?p=126#comment-392 [...] Some real world data about this feature has been posted by Jim Gilbert and Mike [...] [...] Some real world data about this feature has been posted by Jim Gilbert and Mike [...]

]]> By: Zelimir http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-384 Zelimir Tue, 24 Feb 2009 14:36:12 +0000 http://www.semclubhouse.com/?p=126#comment-384 I see no reason to ever use this feature of Google Adwords. I`m better off researching keywords myself with a little brainstorming, than to rely on Google. I think leaving this on can seriously drain your Adwords funds, just like the advertising on google AdSense can. Too broad for my taste. I see no reason to ever use this feature of Google Adwords. I`m better off researching keywords myself with a little brainstorming, than to rely on Google. I think leaving this on can seriously drain your Adwords funds, just like the advertising on google AdSense can. Too broad for my taste.

]]> By: Tim http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-381 Tim Thu, 19 Feb 2009 23:54:57 +0000 http://www.semclubhouse.com/?p=126#comment-381 I think the most insidious aspect to this is increasing bid prices. If my ad with keywords "emergency locksmith" shows on a search for "emergency dentist" - and it did - that means the price that emergency dentists must pay for position is going up. So Google makes more money even if irrelevant automated matches aren't clicked on. I think the most insidious aspect to this is increasing bid prices. If my ad with keywords “emergency locksmith” shows on a search for “emergency dentist” – and it did – that means the price that emergency dentists must pay for position is going up.
So Google makes more money even if irrelevant automated matches aren’t clicked on.

]]> By: Christine http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-374 Christine Fri, 30 Jan 2009 13:29:56 +0000 http://www.semclubhouse.com/?p=126#comment-374 My philosophy is that anything that sounds too easy, is more than likely very complex. Taking shortcuts on something as important as keyword research will come back to haunt you. Its always better to take the time upfront to do the research correctly...or you'll end up paying a lot more than you need. In today's economy, being lean and smart is survival. Great article. Christine My philosophy is that anything that sounds too easy, is more than likely very complex. Taking shortcuts on something as important as keyword research will come back to haunt you. Its always better to take the time upfront to do the research correctly…or you’ll end up paying a lot more than you need. In today’s economy, being lean and smart is survival.

Great article.

Christine

]]> By: arazim http://www.semclubhouse.com/google-automatic-match-an-actual-analysis/comment-page-1/#comment-364 arazim Thu, 22 Jan 2009 19:37:56 +0000 http://www.semclubhouse.com/?p=126#comment-364 Don't fall for this one, this new feature (surprisingly) tries to take as much money as it can from your budget but at the end of the day brings no new conversions Don’t fall for this one, this new feature (surprisingly) tries to take as much money as it can from your budget but at the end of the day brings no new conversions

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