Comments on: Google Content Network Opt-out Change http://www.semclubhouse.com/google-content-network-opt-out-change/ Wed, 28 Jul 2010 00:45:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Who Wants to Sue Google? | An Internet Consultant Speaks | Scott Hendison http://www.semclubhouse.com/google-content-network-opt-out-change/comment-page-1/#comment-50 Who Wants to Sue Google? | An Internet Consultant Speaks | Scott Hendison Sat, 01 Mar 2008 20:40:56 +0000 http://www.semclubhouse.com/google-content-network-opt-out-change.html#comment-50 [...] Again, I do think it was a distasteful move to bury the Content Network opt out, and give the hard sell, but just like anything in the world, it’s the buyers responsibility not to get ripped off. We’re taught to look both ways before crossing the street, not to take candy from strangers, not to accept rides from friendly people we don’t know, and we should know not to enter our credit card numbers somewhere unless we’re sure whe’re the right one for the job. [...] [...] Again, I do think it was a distasteful move to bury the Content Network opt out, and give the hard sell, but just like anything in the world, it’s the buyers responsibility not to get ripped off. We’re taught to look both ways before crossing the street, not to take candy from strangers, not to accept rides from friendly people we don’t know, and we should know not to enter our credit card numbers somewhere unless we’re sure whe’re the right one for the job. [...]

]]> By: Hans Riemer http://www.semclubhouse.com/google-content-network-opt-out-change/comment-page-1/#comment-49 Hans Riemer Wed, 28 Nov 2007 06:19:58 +0000 http://www.semclubhouse.com/google-content-network-opt-out-change.html#comment-49 I’m a firm believer if your going to run ads on the content network they should always be in their own content network campaign and not mixed in with search ads. Alot of people miss this, because the content network option is turned on by default whenever one sets up a new campaign. Google of course discourages you from opting out as seen in your screenshot above. FYI - A new PPC ROI solution called ContentCleanser Beta is now available from http://www.contreo.com. It will automatically identify contextually irrelevant websites and MFA (made-for-adsense) sites found in Google’s Placement Performance Report, saving advertisers hours from checking each one manually . More importantly, it has shown to lower one’s cost per lead on Google’s Content Network once all these low quality, irrelevant sites are excluded. I’m a firm believer if your going to run ads on the content network they should always be in their own content network campaign and not mixed in with search ads. Alot of people miss this, because the content network option is turned on by default whenever one sets up a new campaign. Google of course discourages you from opting out as seen in your screenshot above.

FYI – A new PPC ROI solution called ContentCleanser Beta is now available from http://www.contreo.com. It will automatically identify contextually irrelevant websites and MFA (made-for-adsense) sites found in Google’s Placement Performance Report, saving advertisers hours from checking each one manually . More importantly, it has shown to lower one’s cost per lead on Google’s Content Network once all these low quality, irrelevant sites are excluded.

]]> By: Scott Clark http://www.semclubhouse.com/google-content-network-opt-out-change/comment-page-1/#comment-48 Scott Clark Thu, 25 Oct 2007 01:15:27 +0000 http://www.semclubhouse.com/google-content-network-opt-out-change.html#comment-48 When I opted out of a campaign Google was working with me on 2w ago, I was pitched heavily on the content networks' opportunity - with some pretty lame reasoning. Some sites clearly should NOT be on the content network - no matter how "good" it is, while others will get most of their juice from it. Opting out of CN is one of the first things I do during setup of an Adwords / MSN / Yahoo campaign. I'll go back in and design campaigns specifically for the CN if it's warranted, and same goes for site-selection setups. But it's very carefully done. When I opted out of a campaign Google was working with me on 2w ago, I was pitched heavily on the content networks’ opportunity – with some pretty lame reasoning. Some sites clearly should NOT be on the content network – no matter how “good” it is, while others will get most of their juice from it.

Opting out of CN is one of the first things I do during setup of an Adwords / MSN / Yahoo campaign. I’ll go back in and design campaigns specifically for the CN if it’s warranted, and same goes for site-selection setups. But it’s very carefully done.

]]> By: My Ghillie » Google Content Network Opt-out Change http://www.semclubhouse.com/google-content-network-opt-out-change/comment-page-1/#comment-47 My Ghillie » Google Content Network Opt-out Change Fri, 19 Oct 2007 02:22:15 +0000 http://www.semclubhouse.com/google-content-network-opt-out-change.html#comment-47 [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptI noticed something interesting tonight as I went to set up a new PPC campaign in Google AdWords. As I went to opt out of the Content Network, I got the following message: I am guessing that this means that Google has been having some … [...] [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptI noticed something interesting tonight as I went to set up a new PPC campaign in Google AdWords. As I went to opt out of the Content Network, I got the following message: I am guessing that this means that Google has been having some … [...]

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