Google announced today that they will acquire DoubleClick in a deal worth 3.1 billion dollars in cash. It will be interesting to see if this acquisition works out better than the YouTube acquisition did. DoubleClick has loads of experience with analyzing customer behavior, and it will be interesting to see how this technology will be integrated into the
Borg Collective Googleplex.
Looks like Google pulled the rug out from under Microsoft’s plans to acquire the company, and there were rumors that Yahoo was another suitor.