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	<title>Comments on: On Researching Patents, and a New Google Patent Filing on Expanded Snippets</title>
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		<title>By: Current and Future Search Trends: What the Top Internet Search Engines Are Doing &#171; Canoncube&#8217;s Weblog</title>
		<link>http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets/comment-page-1/#comment-46</link>
		<dc:creator>Current and Future Search Trends: What the Top Internet Search Engines Are Doing &#171; Canoncube&#8217;s Weblog</dc:creator>
		<pubDate>Fri, 04 Apr 2008 08:26:02 +0000</pubDate>
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		<description>[...] http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets.html [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets.html" rel="nofollow">http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets.html</a> [...]</p>
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		<title>By: Current and Future Search Trends: What the Top Internet Search Engines Are Doing</title>
		<link>http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets/comment-page-1/#comment-45</link>
		<dc:creator>Current and Future Search Trends: What the Top Internet Search Engines Are Doing</dc:creator>
		<pubDate>Tue, 25 Mar 2008 17:34:29 +0000</pubDate>
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		<description>[...] [7] http://www.semclubhouse.com/on-researching-patents&#8230;. [...]</description>
		<content:encoded><![CDATA[<p>[...] [7] <a href="http://www.semclubhouse.com/on-researching-patents&#8230;" rel="nofollow">http://www.semclubhouse.com/on-researching-patents&#8230;</a>. [...]</p>
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		<title>By: SEO Review &#187; Search Trends: What the Top Internet Search Engines Are Doing</title>
		<link>http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets/comment-page-1/#comment-41</link>
		<dc:creator>SEO Review &#187; Search Trends: What the Top Internet Search Engines Are Doing</dc:creator>
		<pubDate>Fri, 14 Dec 2007 00:36:15 +0000</pubDate>
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		<description>[...] 7. SEMClubhouse.com [...]</description>
		<content:encoded><![CDATA[<p>[...] 7. SEMClubhouse.com [...]</p>
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		<title>By: bill</title>
		<link>http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets/comment-page-1/#comment-44</link>
		<dc:creator>bill</dc:creator>
		<pubDate>Sun, 09 Dec 2007 19:34:01 +0000</pubDate>
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		<description>Hi Geri,

It&#039;s likely that Google will rely more upon content that it finds on the page rather than a meta description.

My concern is that someone might be less likely, rather than more likely, to follow a link that accompanies an expanded snippet in the search results unless that expanded snippet hints that there&#039;s more information upon the page that a search might be interested in seeing.

I&#039;ve seen a few mentions of this post and patent application in a couple of other locations, like webpronews.</description>
		<content:encoded><![CDATA[<p>Hi Geri,</p>
<p>It&#8217;s likely that Google will rely more upon content that it finds on the page rather than a meta description.</p>
<p>My concern is that someone might be less likely, rather than more likely, to follow a link that accompanies an expanded snippet in the search results unless that expanded snippet hints that there&#8217;s more information upon the page that a search might be interested in seeing.</p>
<p>I&#8217;ve seen a few mentions of this post and patent application in a couple of other locations, like webpronews.</p>
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		<title>By: Current and Future Search Trends</title>
		<link>http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets/comment-page-1/#comment-43</link>
		<dc:creator>Current and Future Search Trends</dc:creator>
		<pubDate>Mon, 26 Nov 2007 05:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets.html#comment-43</guid>
		<description>[...] 1. http://www.mediumblue.com/newsletters/universal-search.html 2. Ibid 3. http://blogs.mediapost.com/search_insider/?p=637 4. http://www.mediumblue.com/newsletters/personalized-search.html 5. Ibid 6. http://googleblog.blogspot.com/2007/07/cookies-expiring-sooner-to-improve.html 7. SEMClubhouse.com 8. http://www.technologyreview.com/Biztech/19050/?a=f 9. Ibid About The Author Scott Buresh is the CEO of Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld. Scott has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, Organic Rankings, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue serves local and national clients, including Boston Scientific, DS Waters, and Wake Forest University Baptist Medical Center. Download Medium Blue&#8217;s latest exclusive whitepaper, &#8220;Adding Search to Your Marketing Mix,&#8221; for more insight. [...]</description>
		<content:encoded><![CDATA[<p>[...] 1. <a href="http://www.mediumblue.com/newsletters/universal-search.html" rel="nofollow">http://www.mediumblue.com/newsletters/universal-search.html</a> 2. Ibid 3. <a href="http://blogs.mediapost.com/search_insider/?p=637" rel="nofollow">http://blogs.mediapost.com/search_insider/?p=637</a> 4. <a href="http://www.mediumblue.com/newsletters/personalized-search.html" rel="nofollow">http://www.mediumblue.com/newsletters/personalized-search.html</a> 5. Ibid 6. <a href="http://googleblog.blogspot.com/2007/07/cookies-expiring-sooner-to-improve.html" rel="nofollow">http://googleblog.blogspot.com/2007/07/cookies-expiring-sooner-to-improve.html</a> 7. SEMClubhouse.com 8. <a href="http://www.technologyreview.com/Biztech/19050/?a=f" rel="nofollow">http://www.technologyreview.com/Biztech/19050/?a=f</a> 9. Ibid About The Author Scott Buresh is the CEO of Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld. Scott has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, Organic Rankings, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue serves local and national clients, including Boston Scientific, DS Waters, and Wake Forest University Baptist Medical Center. Download Medium Blue&#8217;s latest exclusive whitepaper, &#8220;Adding Search to Your Marketing Mix,&#8221; for more insight. [...]</p>
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		<title>By: geri</title>
		<link>http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets/comment-page-1/#comment-42</link>
		<dc:creator>geri</dc:creator>
		<pubDate>Wed, 21 Nov 2007 03:37:52 +0000</pubDate>
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		<description>How will this effect search ranking? Seems like an obvious question, to me? Will this enhance the importance of the meta tag page description? Will it have any effect at all on SEO practices? Or will this just be another feature within the search results? It will be interesting to see how this plays out.

I am surprised that so little has be mentioned about this on the blogs. Usually Google patent apps get more attention.</description>
		<content:encoded><![CDATA[<p>How will this effect search ranking? Seems like an obvious question, to me? Will this enhance the importance of the meta tag page description? Will it have any effect at all on SEO practices? Or will this just be another feature within the search results? It will be interesting to see how this plays out.</p>
<p>I am surprised that so little has be mentioned about this on the blogs. Usually Google patent apps get more attention.</p>
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		<title>By: MyWebResource &#187; Current and Future Search Trends: What the Top Internet Search Engines Are Doing</title>
		<link>http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets/comment-page-1/#comment-40</link>
		<dc:creator>MyWebResource &#187; Current and Future Search Trends: What the Top Internet Search Engines Are Doing</dc:creator>
		<pubDate>Thu, 01 Nov 2007 23:29:50 +0000</pubDate>
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		<description>[...] http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets.html [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets.html" rel="nofollow">http://www.semclubhouse.com/on-researching-patents-and-a-new-google-patent-filing-on-expanded-snippets.html</a> [...]</p>
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