Google 8am to 8pm Maintenance?

by Jim Gilbert
Read the Original Post below and you will understand why I am congratulating Google.

Contratulations Google and Thank You, Thank You, Thank You…. for finishing the AdWords maintenance on Saturday!

“On January 13, 2007, AdWords system will be unavailable from approximately 1:00 PM to 6:00 PM Eastern Time due to system maintenance. Please note that your campaigns will continue to run normally during this short downtime. We apologize for any inconvenience”.

Original Post
First, many, many people are reporting fairly severe problems with Google AdWords, AdSense and other mechanisms because of this “emergency” maintenance being performed by Google.

Gotta get on my soap box (being from way back when computers began…lol) and ask the obvious questions…

- 12 hours of maintenance in the middle of the work day?

- Did Google go union on us?

- If it was so critical to do this maintenance, maybe (just maybe) some of the non-union Googlers could have come in and worked during the middle of the night! Hey, we seem to have to work 24 hours a day so why can’t they?

UPDATE: They are doing it again!
On January 13, 2007, AdWords system will be unavailable from approximately 10:00 AM to 3:00 PM Pacific Timedue to system maintenance. Please note that your campaigns will continue to run normally during this short downtime. We apologize for any inconvenience.

- I repeat… maybe (just maybe) some of the non-union Googlers could have worked late last night!

Yikes – I’ve been Blog Tagged

By Christine Churchill

My link lady friend Debra Mastaler of Alliance Link and blog mistress of The Link Spiel forced me to finally bite the blog bullet. She convinced me that there’s nothing like a good game of blog tag to inspire anyone to finally start a blog. I keep saying I don’t have time, but here goes anyway. Ready? Five things you don’t know about me.

1. I have collapsed my lungs twice in horse related accidents, but I am still a horse fanatic. Horses keep me sane. I find being around horses and doing the daily chores associated with them – feeding them twice a day and mucking stalls is relaxing. I can be stressed out from work, then head off to the barn, and after a few minutes there I calm down. Plus, horsebackriding is excellent exercise. You work almost every muscle in your body when you ride, but you’re having so much fun you don’t think about how physically taxing it is. I’ve become more careful over the years about what I’ll do on horseback so hopefully no more bad accidents. Maturity means I don’t need to jump a horse over a four foot fence to get an adrenalin rush.

2. I’m still a tomboy. I know this because my 12 year old daughter tells me so. Growing up with four wild and crazy brothers, I had to be a tomboy or I’d never have survived. I played tackle football with them, wrestled, and was always treated like one of the guys. In business I’ve had several careers where being a tomboy has been an unexpected benefit; including a stint in the Army where I amazingly managed to get an early promotion to Major and another job in Europe where I “played” missile simulation games for NATO. Great fun.

3. I love the outdoors. I once spent eight months living in a tent in the Panamanian jungle and was totally happy. Another time I almost got killed on a mountain climb in Washington State when I fell on an ice cliff and had to do a self-arrest with my ice pick. (Okay, . . . there was this cute little French guy with tight buns walking in front of me who distracted me so I wasn’t watching where my feet were, but that’s another story.) I also survived living on a remote island in the South Pacific, which at first sounds delightful until you realize the island was barely a half mile across at its widest point. I lived on that rock for nearly two years. Downside? The experience totally burned me out on supposedly idyllic beach vacations.

4. I had a vagabond childhood. My father was in the military and throughout my childhood I moved about every 18 months. We saw a lot of the world and were immersed in many cultures. Before I left home I lived in the Far East, Europe, Latin America, and had traveled to all 50 States. Having a global childhood forces you to be open-minded and teaches you that there are multiple ways to do virtually everything. Another side-effect of constant moving is you learn to be (or act) extraverted or you end up having a very lonely existence. By nature I was introverted, but by sheer will I learned how to walk up to complete strangers and start conversations. Since I was constantly the new kid in the school, I ended up getting a lot of practice.

5. My mom inspired me to start my own company. I was very close to my mom and she lived with me the last five years of her life. She was my biggest supporter and believed in me. After her death, I started my own company partly as a tribute to her. I like to think that she somehow knows that and is still supporting me.

Okay, so who to blog tag next? This is tougher than it might seem . . .

Brad Geddes (http://www.ewhisper.net/) – someone I truly admire and who is one of my favorite panel partners.

Barbara Coll aka Webmama (http://thewebmama.blogspot.com/) – Barb is a long time friend who is a great SEM and humanitarian. Barb is humble about this but she gives a lot of herself to make the world a better place.

Greg Jarboe (http://newsblog.seo-pr.com/) – Mr PR News himself. Greg, time to tell the world about yourself.

Heather Windsor (Grnidone) http://www.greeneyewire.com/ – the lady with the usability eye and a dear friend who is one of the most energetic people on the Web. Tell Sebastian hello for me.

Durk Price (http://www.affgoo.com/) – my affiliate manger friend who has taken on blogging with incredible gusto.

More Grumbling about Yahoo’s Panama

Hey even I’m guilty of griping from time to time, so I’ll try to give Yahoo the benefit of the doubt on Panama. After all it is a SIGNIFICANT technological improvement over the old Overture system.

However, it seems as more people get transitioned to the new Panama system the gripe factor keeps rising. Make up your on mind — but do read the other post we have made on this subject and bee sure to keep tabs on the Panama Gripe Thread at Webmaster World.

And remember… we already told you this: Accounts are transitioned with “categories” mapped as “campaigns”. WRONG! For years agencies have been building Yahoo accounts from Google accounts and equating “categories” to “adgroups” — NOT campaigns. Yes the transition is messy!

posted by Jim Gilbert

Yahoo’s Panama – Converting Worse than Old System?

Posted by Jim Gilbert

Is it possible for Panama to actually perform/convert worse than the old system? What could cause that, since it just displays the same ads as the old system?

D I S T R I B U T I O N… D I S T R I B U T I O N… D I S T R I B U T I O N…

From Webmasterworld
“I have switched one of my accounts to the new interface. The conversions and cost per conversion is very bad. Its almost 30% of what we were getting previously. We have seen 80% of the traffic from Bogus sites.”

Dear Yahoo: If we are wrong here, please feel free to correct us. Discussions with Yahoo reps have yielded no clarification on this, so we are left with nothing but deduction from analytical research to formulate these answers.

 

Let’s not waste any time here and get right to the answer. Yahoo has at least 3 distribution networks:

 

1. Yahoo search
2. Yahoo search partners
3. Content networks (YPN – Yahoo Publisher Network)

It’s #2 the Yahoo search partners distribution that is causing the problem. Entities that own a lot of Internet real estate (“domains”) get to partner with Yahoo for an XML feed of Yahoo’s sponsored search results — this is NOT part of the content network.

So, what is being called “bogus” sites are sites displaying sponsored Yahoo ads from XML search feeds NOT YPN — turning off content network will not help stop it!

 

An example will show you what is happening. Just follow the screen shots below.

Recently I did a “Google” search (did not even use Yahoo) for one of my favorite local Italian restaurants — Paesanos in Plano, TX — And got this result:

Following the link, we found this (if you know much about the “black hat” world you will immediately recognize this as a “parked domain” (Monitized Internet real estate):

Following the Italian link, we found a continuation of the same underlying theme — “Monetize the heck out of parked domains”.

So What? Pay attention to the final image below! It shows that the monitization of this domain (and millions of others) is being done using Yahoo Search Partner XML Feeds! Yahoo ads on “bogus” sites (as the webmasterworld poster called them). It’s NOT from the Content Network and advertisers can’t stop it!

Google Devalue Social Links Like Digg.com?

First noticed at at SeoRoundtable where they are pointing to a Webmasterworld thread — slow but very interesting WebmasterWorld thread asks, “Is Googe Devaluing “Social Content” Links?”

It appears many are missing the whole social point here — it’s not the links from the social sites that the smart guys are after, it’s the natural linking from non social sites that social linkbaiting generates that’s important long term!

Google, Yahoo and MSN can devaluate the links from social sites all they want, but it’ll be darn hard for them to determine which natural links were produced because of the social linkbait!… Jim Gilbert

Register Your Domains with Google?

Picked this up via Threadwatch and Seobook and felt a comment was necessary.

Goggle analytics worried the heck out of me in that I thought our log files was our last line of defense from Google’s prying eyes. We were aware that Google had become a registrar, but didn’t give it much thought since the only thing they could see was what domain owners provided for public viewing — which included privacy options.

But wait… now they want you to register your domains with them. Then they have EVERYTHING! Including your domain billing information — the one piece of information that we thought Google couldn’t get hold of.

We have a prediction… Registering your domain with Google may eventually raise the level of trust they have with your site (if they choose to include it in the algorithm)! Why? Because it’s a given that the “blackhat” world would not dare register domains with Google! … Jim Gilbert

Yahoo’s Panama – Ripe with Malaria

First, consider the hype surronding Panama’s release (keep in mind these are statements right from the “horse’s mouth”): “More like Google”, “Easy Transition of Overture DTC accounts to Panama” and “if necessary, just import your Google account into Panama”.

That’s the hype… Now this is the truth:

  • Google like — not hardly… But it IS VERY MSN like. Why the heck did Yahoo pattern Panama after MSN? Did they have Microsoft’s help? Did they hire Microsoft people to help? If you are forced to pattern a product after an existing one seems Google would be a better (and more proven) platform to copy than MSN’s Adcenter. Really makes one wonder who is making technology related decisions at Yahoo
  • Accounts are transitioned with “categories” mapped as “campaigns”. WRONG! For years agencies have been building Yahoo accounts from Google accounts and equating “categories” to “adgroups” — NOT campaigns. So if you have 28 categories you will end up with 28 campaigns EACH with its own adgroup! Fixing this mess is a monsterous manual task.
  • Yahoo is right about “importing your Google account may be the easiest way to make the transition”. BUT, as it turns out, only Gold and Platinum level accounts are allowed to use the import function! Where the hell did this rule come from?

For years Yahoo didn’t get it — appears they still don’t. … Jim Gilbert

 

If you want more comments on Panama, you may want to see this Search Engine Watch thread: Panama is LIVE – for some!