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	<title>Comments on: More Evidence Shows Power of Consumer Reviews</title>
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		<title>By: chantix</title>
		<link>http://www.semclubhouse.com/power-of-consumer-reviews/comment-page-1/#comment-183</link>
		<dc:creator>chantix</dc:creator>
		<pubDate>Tue, 19 Aug 2008 19:31:54 +0000</pubDate>
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		<description>it&#039;s true. when looking at stuff online, customer reviews will usually sway my decision of which product to settle with.</description>
		<content:encoded><![CDATA[<p>it&#8217;s true. when looking at stuff online, customer reviews will usually sway my decision of which product to settle with.</p>
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		<title>By: james svenson</title>
		<link>http://www.semclubhouse.com/power-of-consumer-reviews/comment-page-1/#comment-166</link>
		<dc:creator>james svenson</dc:creator>
		<pubDate>Sat, 26 Jul 2008 07:59:09 +0000</pubDate>
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		<description>The power of online user reviews is huge, both in terms of influencing purchasing decisions and in terms of driving business owners absolutely crazy.  I think the next wave of user review generated content is in the benefits and &#039;mashed&#039; content available in an increasingly distributed / open API environment and in business owners realizing that actively engaging and responding to user reviews is not only a &quot;cutting edge opportunity&quot; but a sound business practice moving forward.</description>
		<content:encoded><![CDATA[<p>The power of online user reviews is huge, both in terms of influencing purchasing decisions and in terms of driving business owners absolutely crazy.  I think the next wave of user review generated content is in the benefits and &#8216;mashed&#8217; content available in an increasingly distributed / open API environment and in business owners realizing that actively engaging and responding to user reviews is not only a &#8220;cutting edge opportunity&#8221; but a sound business practice moving forward.</p>
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		<title>By: Scott Ross</title>
		<link>http://www.semclubhouse.com/power-of-consumer-reviews/comment-page-1/#comment-152</link>
		<dc:creator>Scott Ross</dc:creator>
		<pubDate>Mon, 14 Jul 2008 13:55:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.semclubhouse.com/?p=114#comment-152</guid>
		<description>The power of user reviews for the hospitality industry has been a long term favorite of individuals going on a vacation or business trip.  We have had numerous clients who have good visibility for the market place they were in and a competitive room rate.  But once you look at their reviews at TripAdvisor where dozens of people have written about a dirty room or lousy service you will see a direct impact on their total reservations.  That is one reason we and many others insist on online reputation management to assist us in their online marketing.  They must improve on the under performing areas at the property to improve their bottom line and where better to do that than through researching user reviews.</description>
		<content:encoded><![CDATA[<p>The power of user reviews for the hospitality industry has been a long term favorite of individuals going on a vacation or business trip.  We have had numerous clients who have good visibility for the market place they were in and a competitive room rate.  But once you look at their reviews at TripAdvisor where dozens of people have written about a dirty room or lousy service you will see a direct impact on their total reservations.  That is one reason we and many others insist on online reputation management to assist us in their online marketing.  They must improve on the under performing areas at the property to improve their bottom line and where better to do that than through researching user reviews.</p>
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		<title>By: Still Not Sure Consumer Reviews Matter?</title>
		<link>http://www.semclubhouse.com/power-of-consumer-reviews/comment-page-1/#comment-151</link>
		<dc:creator>Still Not Sure Consumer Reviews Matter?</dc:creator>
		<pubDate>Mon, 14 Jul 2008 05:43:46 +0000</pubDate>
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		<description>[...] More Evidence Shows Power of Consumer Reviews [...]</description>
		<content:encoded><![CDATA[<p>[...] More Evidence Shows Power of Consumer Reviews [...]</p>
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