Comments on: Without Usability, You’re Not Doing Advanced SEO http://www.semclubhouse.com/usability-and-advanced-seo/ Welcome to the Clubhouse, where we share our secrets Fri, 13 Jan 2012 22:14:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Exploring Dates On Pages As A Ranking Factor | SEMClubHouse - Key Relevance Blog http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-1560 Exploring Dates On Pages As A Ranking Factor | SEMClubHouse - Key Relevance Blog Wed, 01 Sep 2010 12:13:00 +0000 http://www.semclubhouse.com/?p=890#comment-1560 [...] use quantifiable elements of user-centered design in their search algorithms, such as their recent introduction of Page Speed as a ranking factor. In this way, Google’s Usability fixation can reveal ranking [...] [...] use quantifiable elements of user-centered design in their search algorithms, such as their recent introduction of Page Speed as a ranking factor. In this way, Google’s Usability fixation can reveal ranking [...]

]]> By: silver http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-1242 silver Wed, 16 Jun 2010 16:17:13 +0000 http://www.semclubhouse.com/?p=890#comment-1242 AussieDave, Google has data centers distributed across the globe, so distance from the U.S. should not pose a problem: http://royal.pingdom.com/2008/04/11/map-of-all-google-data-center-locations/ Also, thus far, they appear to base speed assessment primarily upon network-independent metrics, such as size of images, compression, amount of code, efficiency of scripts, etc. I have thought that they might eventually offer webmasters some sort of content delivery network services, after which it would make more sense for them to begin measuring network latency issues as well. Until they obviously begin assessing network time in the calculations, I don't think it would be worth your while to relocate your hosting. Even if they move in that direction, they might offer the CDN service, obviating need to switch hosts. AussieDave, Google has data centers distributed across the globe, so distance from the U.S. should not pose a problem:

http://royal.pingdom.com/2008/04/11/map-of-all-google-data-center-locations/

Also, thus far, they appear to base speed assessment primarily upon network-independent metrics, such as size of images, compression, amount of code, efficiency of scripts, etc. I have thought that they might eventually offer webmasters some sort of content delivery network services, after which it would make more sense for them to begin measuring network latency issues as well.

Until they obviously begin assessing network time in the calculations, I don’t think it would be worth your while to relocate your hosting. Even if they move in that direction, they might offer the CDN service, obviating need to switch hosts.

]]> By: AussieDave http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-1241 AussieDave Wed, 16 Jun 2010 13:14:57 +0000 http://www.semclubhouse.com/?p=890#comment-1241 All my sites are Australian facing and hosted. What concerns me about the speed factor and Google is the number of hops. I mean, Google accessing a site and in the USA as apposed to Australia. The site in Australia is always going to be slower. Would it make better sense to find a USA host who would host .au domains? Cheers Dave All my sites are Australian facing and hosted. What concerns me about the speed factor and Google is the number of hops. I mean, Google accessing a site and in the USA as apposed to Australia. The site in Australia is always going to be slower.

Would it make better sense to find a USA host who would host .au domains?

Cheers

Dave

]]> By: Mike Stewart http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-1038 Mike Stewart Sat, 08 May 2010 02:36:56 +0000 http://www.semclubhouse.com/?p=890#comment-1038 Chris, I would love to review a suggestion from you of a great small business website example with proper website usability. I assume it will not only have components and content such as disclaimers, privacy policies, forms, pricing, contact info on each page, well thought out navigation and much more..... Considering that small business sites are less complex than "corporate" or "enterprise level" websites, what kind of usability factors do you consider most important for SMBs? Cheers, Mike Cheers, Mike Chris,

I would love to review a suggestion from you of a great small business website example with proper website usability. I assume it will not only have components and content such as disclaimers, privacy policies, forms, pricing, contact info on each page, well thought out navigation and much more…..

Considering that small business sites are less complex than “corporate” or “enterprise level” websites, what kind of usability factors do you consider most important for SMBs?

Cheers,
Mike

Cheers,
Mike

]]> By: John Ellis http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-1036 John Ellis Wed, 05 May 2010 15:15:06 +0000 http://www.semclubhouse.com/?p=890#comment-1036 Chris, Nice article. Great job. -John Chris,

Nice article. Great job.

-John

]]> By: Yahoo! Search Marketing Blog » Ad News and Views from Around the Web http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-999 Yahoo! Search Marketing Blog » Ad News and Views from Around the Web Wed, 28 Apr 2010 23:01:32 +0000 http://www.semclubhouse.com/?p=890#comment-999 [...] Usability is SEO You’ve heard a lot of blather about search engine optimization (SEO)—the art and science of getting your search results at the top. But the fact is if your site sucks, then all the SEO you do is wasted. Writing on SEM Clubhouse, Chris Silver Smith talks about how to do SEO right, and get your site in order for maximum effect. [...] [...] Usability is SEO You’ve heard a lot of blather about search engine optimization (SEO)—the art and science of getting your search results at the top. But the fact is if your site sucks, then all the SEO you do is wasted. Writing on SEM Clubhouse, Chris Silver Smith talks about how to do SEO right, and get your site in order for maximum effect. [...]

]]> By: Ad News and Views from Around the Web « Yahoo! Advertising Blog http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-998 Ad News and Views from Around the Web « Yahoo! Advertising Blog Wed, 28 Apr 2010 22:59:45 +0000 http://www.semclubhouse.com/?p=890#comment-998 [...] Usability is SEO You’ve heard a lot of blather about search engine optimization (SEO)—the art and science of getting your search results at the top. But the fact is if your site sucks, then all the SEO you do is wasted. Writing on SEM Clubhouse, Chris Silver Smith talks about how to do SEO right, and get your site in order for maximum effect. [...] [...] Usability is SEO You’ve heard a lot of blather about search engine optimization (SEO)—the art and science of getting your search results at the top. But the fact is if your site sucks, then all the SEO you do is wasted. Writing on SEM Clubhouse, Chris Silver Smith talks about how to do SEO right, and get your site in order for maximum effect. [...]

]]> By: Google Cares about Usability : Web Business Consultants http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-997 Google Cares about Usability : Web Business Consultants Wed, 28 Apr 2010 15:05:43 +0000 http://www.semclubhouse.com/?p=890#comment-997 [...] is an article by Chris Silver Smith that succinctly makes the connection between Google, usability, and the new [...] [...] is an article by Chris Silver Smith that succinctly makes the connection between Google, usability, and the new [...]

]]> By: Jessica http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-996 Jessica Wed, 28 Apr 2010 14:41:31 +0000 http://www.semclubhouse.com/?p=890#comment-996 I've been telling my company for three years now that Google's attempt at making the world'd information accessible to all, by nature will benefit those sites who focus on usability. For all the numbers of times I have been laughed at or dismissed in conference calls and board meetings, I thank you for making this point clear. I’ve been telling my company for three years now that Google’s attempt at making the world’d information accessible to all, by nature will benefit those sites who focus on usability. For all the numbers of times I have been laughed at or dismissed in conference calls and board meetings, I thank you for making this point clear.

]]> By: silver http://www.semclubhouse.com/usability-and-advanced-seo/comment-page-1/#comment-995 silver Wed, 28 Apr 2010 14:33:11 +0000 http://www.semclubhouse.com/?p=890#comment-995 Good point, Andrew! Obviously, small-to-medium businesses need help with this. As with other stuff that's not their core competancy, they really should hire an expert to do it, rather than merely try to use a cheap option, such as a whiz-kid nephew in high school. Alternatively, many of these basic website items, such as an "about us" page, or a "contact us" page which includes address and phone number, are so simple that they could refer to a checklist when setting up their sites. Good point, Andrew! Obviously, small-to-medium businesses need help with this. As with other stuff that’s not their core competancy, they really should hire an expert to do it, rather than merely try to use a cheap option, such as a whiz-kid nephew in high school.

Alternatively, many of these basic website items, such as an “about us” page, or a “contact us” page which includes address and phone number, are so simple that they could refer to a checklist when setting up their sites.

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