Comments on: What Is Social Media’s Purpose? Honestly, It’s Not About Links

By: Practical Magic vs. Practical Social Media | One By One Media

Practical Magic vs. Practical Social Media | One By One Media — Sat, 15 Nov 2008 17:19:52 +0000

[...] Li Evans - “What is Social Media’s Purpose? Honestly, Its Not About Links” [...]

By: Social Media Marketing Ethics at SMX East | SEMClubHouse

Social Media Marketing Ethics at SMX East | SEMClubHouse — Wed, 15 Oct 2008 18:32:36 +0000

[...] panel at SMX East. I was rather excited to speak about this subject, since over the past few months I’ve been delving deeper into the [...]

By: searchenginemarketingvox » Blog Archive » Tiers of Transparency: The Ethical Brand Ambassador

Sun, 31 Aug 2008 11:18:04 +0000

[...] candy ass social media goody 2 shoes Twittered in righteous indignation, I offered the following: "The problem is not fake social media avatars. The problem is fake [...]

By: Tiers of Transparency: The Ethical Brand Ambassador | Search Engine Optimization | Google Optimization - SEO Sandbox

Thu, 24 Jul 2008 06:00:39 +0000

[...] candy ass ethnic media goody 2 position Twittered in righteous indignation, I offered the following: "The difficulty is not imitation ethnic media avatars. The [...]

By: The definitive list of what social media is not « Emerson Direct Marketing Observations

Thu, 17 Jul 2008 15:55:33 +0000

[...] 28. Social media is not about Links, this from Li Evans [...]

By: More Evidence Shows Power of Consumer Reviews | SEMClubHouse

More Evidence Shows Power of Consumer Reviews | SEMClubHouse — Mon, 14 Jul 2008 05:27:40 +0000

[...] month, Li made an impassioned case for conversations being the focus and goal of social media. Social media, she said, is an [...]

By: Michelle Kostya

Michelle Kostya — Mon, 30 Jun 2008 17:43:02 +0000

Great post. I was attending SES as a bit of a newbie to Search. I would say I am far more involved in Social Media - for work and for pleasure. So needless to say I was shocked to hear some of the dishonest trickery that people on the panel and otherwise were suggesting to the audience. As you said Li; links are a by-product of great conversations in social media. I would hate to see Google de-value these links due to shady SEOs.

The value of this seminar should have been around Social Media concepts and how to use it within the ethical compounds of search…unfortunately I felt that at least one panelist didn’t understand the importance of transparency, and honesty in this arena.

By: li

li — Sat, 28 Jun 2008 13:24:12 +0000

Lyndon -
thanks for stopping by to comment.

funny thing is, there are no rules. not in SEO not in Social Media.

that stated, we all have moral compasses, we all have ethics, and that’s what I’m questioning here, does the SEO industry have one set of ethics when dealing with SEO and another for social media. certainly seems that way by what was presented here.

~Li

By: li

li — Sat, 28 Jun 2008 13:22:11 +0000

Mack - great comment, and I couldn’t agree more. The sad thing is that isn’t how a lot of search marketing folks look at it. It’s always about the value you can extract for yourself (i.e. links & traffic).

Thanks for commenting.

~Li

By: Lyndon Antcliff

Lyndon Antcliff — Fri, 27 Jun 2008 14:40:38 +0000

A wiser man than me once wrote, “Rules are for the guidance of the wise and the keeping of fools.”