Comments on: Why You Shouldn’t Blog http://www.semclubhouse.com/why-you-shouldnt-blog/ Wed, 28 Jul 2010 00:45:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Women in Search Marketing - Great Blog Post Compilation — Bizresearch - Search Engine Marketing Blog http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-138 Women in Search Marketing - Great Blog Post Compilation — Bizresearch - Search Engine Marketing Blog Sat, 05 Jul 2008 11:16:14 +0000 http://www.semclubhouse.com/?p=100#comment-138 [...] Then use email marketing programs, to cross-reference and promote the blog series. There’s a blog mention about when not to blog, and I’ve commented [...] [...] Then use email marketing programs, to cross-reference and promote the blog series. There’s a blog mention about when not to blog, and I’ve commented [...]

]]> By: Laura Thieme http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-137 Laura Thieme Sat, 05 Jul 2008 10:40:11 +0000 http://www.semclubhouse.com/?p=100#comment-137 It's 6:00 a.m. in the morning, and I'm blogging - what are you doing? :-) I was just writing about this topic, and linking to this blog amongst others. I am often asked this question and answer as follows: Blog when you've got a burning issue at the top of your mind. I blog when something is happening, that's blog-worthy, or perhaps it's mind-worthy to share. I can't promise how often that's going to occur. That might happen weekly. I find that when I go on vacation, I write more often. Perhaps that's because my mind opens up when I go away from the hum drum of the office schedule. Great blogs contribute something. I like blog entries with images that tie into the story. I like blog entries with links to other relevant sites that feed or support the blog mention. However, I do not always do this. I typically prefer short blog entries, although when I write blog series (of 5 blogs or so), they are typically longer and are well-researched and take longer. These are then promoted through email marketing strategies, and other marketing venues. It’s 6:00 a.m. in the morning, and I’m blogging – what are you doing? :-) I was just writing about this topic, and linking to this blog amongst others. I am often asked this question and answer as follows: Blog when you’ve got a burning issue at the top of your mind. I blog when something is happening, that’s blog-worthy, or perhaps it’s mind-worthy to share. I can’t promise how often that’s going to occur. That might happen weekly. I find that when I go on vacation, I write more often. Perhaps that’s because my mind opens up when I go away from the hum drum of the office schedule. Great blogs contribute something. I like blog entries with images that tie into the story. I like blog entries with links to other relevant sites that feed or support the blog mention. However, I do not always do this. I typically prefer short blog entries, although when I write blog series (of 5 blogs or so), they are typically longer and are well-researched and take longer. These are then promoted through email marketing strategies, and other marketing venues.

]]> By: Chris Lang http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-120 Chris Lang Wed, 25 Jun 2008 12:03:54 +0000 http://www.semclubhouse.com/?p=100#comment-120 Here is another reason not to blog if you cannot do it right. Google likes to see a regular schedule, or at least a some kind of commitment to your blog. I have tested this somewhat and when you stop publishing your posts, ALL of them will sink in the SERPs. Even you static pages will drop like files. Post to much, like when your blog is new and you have those 20 articles you have been saving for it? Just as bad, add them at the same rate you are going to publish after you run out. Set a schedule and stick to it. Here is another reason not to blog if you cannot do it right. Google likes to see a regular schedule, or at least a some kind of commitment to your blog. I have tested this somewhat and when you stop publishing your posts, ALL of them will sink in the SERPs. Even you static pages will drop like files.

Post to much, like when your blog is new and you have those 20 articles you have been saving for it? Just as bad, add them at the same rate you are going to publish after you run out. Set a schedule and stick to it.

]]> By: Caged Ether: Corporate Blogging, SEM » Beware of the pitfalls of corporate blogging http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-90 Caged Ether: Corporate Blogging, SEM » Beware of the pitfalls of corporate blogging Tue, 03 Jun 2008 23:38:37 +0000 http://www.semclubhouse.com/?p=100#comment-90 [...] Read more… Bookmark with: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] Read more… Bookmark with: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> By: li http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-89 li Mon, 02 Jun 2008 10:52:39 +0000 http://www.semclubhouse.com/?p=100#comment-89 Kimberly, Thanks for commenting and contributing to the conversation. I'll be emailing you later on today. Best - ~Li Kimberly,

Thanks for commenting and contributing to the conversation. I’ll be emailing you later on today.

Best -
~Li

]]> By: li http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-88 li Mon, 02 Jun 2008 10:52:02 +0000 http://www.semclubhouse.com/?p=100#comment-88 Terri - Thank for stopping by and commenting! :) ~Li Terri -
Thank for stopping by and commenting! :)
~Li

]]> By: li http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-87 li Mon, 02 Jun 2008 10:51:25 +0000 http://www.semclubhouse.com/?p=100#comment-87 Chris - The reason why I state that there should be some kind of schedule is more because business most of the time need to schedule their resources. Blogging takes time - to research and write, to find pictures to go with the title. If you can schedule out that X amount of people are going to be posting to the blog and it takes X amount of time out of their normal day - you'll more than likely be successful at keeping a pretty stable posting pattern. Businesses, unlike individuals, do need some kind of structure when it comes to blogging, otherwise it can be an afterthought and then get lost in the mix of things and become unimportant. It's not necessarily about the content or scheduling that. As for the infrequent - well if you state you schedule from the beginning, they the audience understands, but if you start of like gangbusters then it just fades away, audiences go away and they don't trust you when you "come back", it's really tough to get those people who read your blog before to come back and trust you are there for real. Thanks! ~Li Chris -
The reason why I state that there should be some kind of schedule is more because business most of the time need to schedule their resources. Blogging takes time – to research and write, to find pictures to go with the title. If you can schedule out that X amount of people are going to be posting to the blog and it takes X amount of time out of their normal day – you’ll more than likely be successful at keeping a pretty stable posting pattern. Businesses, unlike individuals, do need some kind of structure when it comes to blogging, otherwise it can be an afterthought and then get lost in the mix of things and become unimportant. It’s not necessarily about the content or scheduling that.

As for the infrequent – well if you state you schedule from the beginning, they the audience understands, but if you start of like gangbusters then it just fades away, audiences go away and they don’t trust you when you “come back”, it’s really tough to get those people who read your blog before to come back and trust you are there for real.

Thanks!
~Li

]]> By: Kimberly Rosenberg http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-86 Kimberly Rosenberg Fri, 30 May 2008 01:00:12 +0000 http://www.semclubhouse.com/?p=100#comment-86 Hey Liana, You know, when it comes to blogging, it may be a hot trend right now, and it may be perceived as an easy moneymaker, but this is not the case! You've made some great points here, especially the general "don't talk unless you have something to say" sentiment. Your points are right on the ball, and clearly, so are you. I'm an official Microsoft ambassador and right now we're really trying to scale up our connections with influential bloggers like yourself. I'd love to share with you some of the stuff we've been doing in the last couple months to help women entrepreneurs; we're really committed to providing all the necessary resources to help women start, grow and expand their business. We just wrapped up a women's entrepreneurial tour across the US; the response and turn-out was great! I'd really love your take on these offerings we have right now; I would have contacted you via email but I didn't know which was the best way to reach you. Thank you so much, I hope I didn't overstep my bounds by directly contacting you. Definitely get back to me if I’ve piqued your interest-- I’d love to share more info with you. Best, Kimberly Official Microsoft Ambassador k-rosenberg@live.com Hey Liana,

You know, when it comes to blogging, it may be a hot trend right now, and it may be perceived as an easy moneymaker, but this is not the case! You’ve made some great points here, especially the general “don’t talk unless you have something to say” sentiment. Your points are right on the ball, and clearly, so are you.

I’m an official Microsoft ambassador and right now we’re really trying to scale up our connections with influential bloggers like yourself. I’d love to share with you some of the stuff we’ve been doing in the last couple months to help women entrepreneurs; we’re really committed to providing all the necessary resources to help women start, grow and expand their business.

We just wrapped up a women’s entrepreneurial tour across the US; the response and turn-out was great!

I’d really love your take on these offerings we have right now; I would have contacted you via email but I didn’t know which was the best way to reach you.

Thank you so much, I hope I didn’t overstep my bounds by directly contacting you. Definitely get back to me if I’ve piqued your interest– I’d love to share more info with you.

Best,
Kimberly
Official Microsoft Ambassador
k-rosenberg@live.com

]]> By: Terri Wells http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-85 Terri Wells Thu, 29 May 2008 22:00:22 +0000 http://www.semclubhouse.com/?p=100#comment-85 A very thought-provoking post. Thank you! I know it has me rethinking whether I should put up my own blog; you've raised some important questions that would-be bloggers need to be able to answer. A very thought-provoking post. Thank you! I know it has me rethinking whether I should put up my own blog; you’ve raised some important questions that would-be bloggers need to be able to answer.

]]> By: Chris Baggott http://www.semclubhouse.com/why-you-shouldnt-blog/comment-page-1/#comment-84 Chris Baggott Thu, 29 May 2008 18:29:37 +0000 http://www.semclubhouse.com/?p=100#comment-84 Wow, I'm not so sure I agree with the last blurb about resources. So what exactly is the harm with infrequent blogging? Most people put up a site and forget it for a year or more. Anything is better than that. The idea that you need to map blogging out like a media plan is kind of silly. What's best about blogging is the spontinaity. Seth Godin told me when I first started blogging in 2003...think 'pithy'. I had to look that one up, but it was the best blogging advice ever. Short passionate blurbs...not whitepapers or articles. Talk to a customer today? What did you talk about? There's your blog post :-) Chris Baggott CEO Compendium Blogware www.compendiumblogware.com Wow, I’m not so sure I agree with the last blurb about resources. So what exactly is the harm with infrequent blogging? Most people put up a site and forget it for a year or more. Anything is better than that. The idea that you need to map blogging out like a media plan is kind of silly. What’s best about blogging is the spontinaity. Seth Godin told me when I first started blogging in 2003…think ‘pithy’.

I had to look that one up, but it was the best blogging advice ever. Short passionate blurbs…not whitepapers or articles. Talk to a customer today? What did you talk about? There’s your blog post :-)

Chris Baggott
CEO
Compendium Blogware
http://www.compendiumblogware.com

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