Monthly Archives: April 2007

Strange Microsoft Adcenter Update to Terms & Conditions


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By Jim Gilbert

Please tell us there will be more specific information on this odd announcement! Calls to the support center don’t appear to help, since the agents don’t seen to know much about it.

The email from Microsoft:
We’re writing to notify you that your Microsoft adCenter Terms and Conditions are updated. The changes take effect on April 30, 2007.

Some of the key adjustments to your Terms and Conditions include:
— “Microsoft may use matching criteria other than keyword searches to display your
advertisements.”
(Huh?)

— “Microsoft may display your advertisements on its network of advertising channels operated
by the Microsoft network of participating websites and other distribution outlets.”
(Huh?)

And you have to love their closing:
“If you do not consent to these revised Terms and Conditions, you may cancel your adCenter program relationship with Microsoft at any time… blah, blah…, blah…”

Google to Acquire DoubleClick


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Google announced today that they will acquire DoubleClick in a deal worth 3.1 billion dollars in cash. It will be interesting to see if this acquisition works out better than the YouTube acquisition did. DoubleClick has loads of experience with analyzing customer behavior, and it will be interesting to see how this technology will be integrated into the Borg Collective Googleplex.

Looks like Google pulled the rug out from under Microsoft’s plans to acquire the company, and there were rumors that Yahoo was another suitor.

ComScore’s Going Public


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ComScore, who made their name by making internet traffic-measurement reports and marketing data, has announced plans to go public. According to their filing with the U.S. Securities and Exchange Commission, the initial offering could raise $86.3 million. Interestingly, ComScore also revealed plans for extensive overseas expansion. More at their press release.