by Chris Silver Smith

As you may be aware, Bing is now powering the Yahoo! search engine.

We’ve been watching this development since it emerged and comparing results.

For the most part, the organic keyword listings on Yahoo SERPs match up with Bing’s one-to-one, but we do see a few notable differences. (more…)

by Mike Churchill

As interest in Bing continues, and with the pending launch of the Microsoft/Yahoo paid search partnership, advertising in Microsoft adCenter PPC is becoming more viable. One concern is that adCenter does not allow one to opt-in/opt-out of their Search Network Partners. Here is a breakdown of the big three and their options for Ad Placement. On all three ad platforms, advertising on the Search or Content Network is optional on a campaign-by-campaign basis. Once you decide to use a given network, however, the details begin to vary:
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by Mike Churchill

On 10 Sept 2009, Yahoo launched a new PPC Traffic Quality report that will be a real boon to PPC advertisers wanting to track the effectiveness of their campaigns across the Yahoo Search network. Yahoo provides PPC ads along side search results for both Yahoo properties and other sites that show Yahoo search results (called the Yahoo Search Network, or Search Partners). Since Yahoo does not allow advertisers to opt out of their search network, tracking performance is of paramount importance to making the campaigns successful. The new Ad Delivery Report will (more…)