Yahoo’s Ad Delivery Report Helps Tune PPC Campaigns

On 10 Sept 2009, Yahoo launched a new PPC Traffic Quality report that will be a real boon to PPC advertisers wanting to track the effectiveness of their campaigns across the Yahoo Search network. Yahoo provides PPC ads along side search results for both Yahoo properties and other sites that show Yahoo search results (called the Yahoo Search Network, or Search Partners). Since Yahoo does not allow advertisers to opt out of their search network, tracking performance is of paramount importance to making the campaigns successful. The new Ad Delivery Report will Continue reading

KeyRelevance’s Chris Silver Smith to Present at DFW Marketing Association

If you have a company that targets local business, you might want to attend the next Dallas Search Engine Marketing Association (DFWSEM) meeting. On April 22, 2009, Chris Silver Smith will be presenting tips on optimizing websites for local search results to the members of the DFW search community in North Texas.

Chris Silver Smith, Director of Optimization for KeyRelevance, will cover the basic elements of optimizing websites to be found in local search results, along with a select few advanced local optimization techniques.

This presentation will be of interest to companies and marketers who provide natural search optimization to large and small businesses which have geographic, location-specific presence.
“Chris is one of the industry thought-leaders on local search optimization,” says Tony Wright, president of the DFW Search Marketing Association. Tony continues, “We are excited that he will be covering a very important part of search engine optimization – local search.”

According to a recent study by comScore, the surge in annual growth of local search has far outpaced growth of overall web search.

“The study found that local search — the practice of using online search tools to find local businesses, products, or services — grew 58 percent in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall U.S. Web core searches grew at a much smaller rate of 21 percent year-over-year, nearing 137 billion searches by the end of 2008. Local searches stand at 12 percent of core searches on the top 5 portals.”

Businesses and search marketing professionals that want to learn more about this fast growing area of search marketing should attend the DFW SEM event on April 22, 2009. To register online, go to for more details.

KeyRelevance Search Marketing Professionals Share Expertise at SMX West

SMX West Conference SpeakerKeyRelevance is honored to have two members of their online marketing team presenting in four sessions at the Search Marketing Expo (SMX) West Conference in Santa Clara California February 10-12, 2009.

KeyRelevance President Christine Churchill will take the podium on the first day of the conference in a solo presentation entitled SMX Boot Camp: Keyword Research Tools and Techniques. “Keyword research is the critical first step in any online marketing endeavor. Keyword research can make or break a company’s success in online marketing,” states Christine.

During the keyword session, Christine will be providing insider tips on how to conduct keyword research, a review of keyword tools, as well as the best ways to evaluate keywords. She will also be demonstrating advanced techniques for extracting vital information out of keyword tools.

“Today’s economy demands that online marketers know exactly which keyword phrases produce the best results,” Christine explained. “Now more than ever, smart marketers need to arm themselves with sound keyword research to make better marketing decisions.”

The SMX Boot Camp sessions offered at SMX West are designed as teaching sessions for attendees who desire to get a better foundation for search marketing. During the conference, there will be five Boot Camp sessions covering different components of online marketing including Keyword Research, Copywriting, Paid Search, Link building and Search Engine Friendly Design. Attendees who complete all five Boot Camp Sessions will receive a Certificate of Completion signed by Search Industry Guru Danny Sullivan.

Christine will also be presenting on the Advanced Keyword Research Tactics panel. In this session, Christine will be exploring ways for companies to intelligently pursue the long tail strategy of keywords and additional keyword tools. Also on the Advanced Keyword Research panel are Marty Weintraub, President of aimClear and Bryson Meunier of Resolution Media. Gordon Hotchkiss will be providing insights and order as moderator of the session.

Key Relevance’s Director of Optimization Strategies, Chris “Silver” Smith, will be a featured speaker at the conference on two sessions. Chris will be demonstrating local optimization techniques in the “Up Close with Google Maps & Local” session on the first day. Chris will also be demonstrating image optimization techniques in the “Tapping into Image Search” session on day two.

If you haven’t registered for SMX West, you can sign up at If you attend, come with questions in mind that you would like to have answered, and make sure to introduce yourself to others. Look over the Agenda and plan ahead on which of the sessions you would like to attend – most sessions have a question and answer session, and there will be ample opportunities to talk with experts in the Conference halls and many networking activities planned with the conference.

SES Search Engine Marketing Training in Dallas

Looking to learn new job skills that are in high demand?

One of the fastest growing job markets is search engine marketing. If you’ve been on the bench thinking about learning it, here’s your opportunity to expand your knowledge and enhance your skill set.

Search Engine Strategies is offering a FULL day of intensive search marketing training here in Dallas on Friday 26 September. See here for full details.

Classes offered include:

Search Engine Optimization,
Landing Page Testing Hands On: Developing Your Action Plan,
SEO Toolbox Crash Course, and
Making Pay Per Click Pay – Best Practices in PPC Advertising.

Each of these sessions is taught by a nationally known expert who knows the ins and outs of search marketing. Students will walk away with enhanced skills and new ideas for online marketing. These are intensive workshops with small student-teacher ratios to ensure personalized in-depth training.

Who should attend:
• In house marketers who need to be trained in search marketing or want to take their knowledge base to the next level.
• Marketing Managers who need to understand online marketing options better.
• Small business owners and web site owners who wear a multitude of hats and want to harness the power of search marketing
• People looking to learn new job skills that are in high demand
Don’t wait. Class size is limited and is filling up now. Sign up today.

Special Discount for DFWSEM friends. Enter 10REY as the Priority Code to get a 10% Discount.