Join KeyRelevance’s own Chief Technical Officer, Mike Churchill, as he gives us some tips and information on the latest technologies you can use to track offline conversion metrics.  He joins Marty Weintraub and Lauren Litwinka on WebmasterRadio.fm’s PPC Rockstars program.

Listen to the recorded interview online!

Mike goes over some classic and some newer techniques for tying offline sales to online actions and online sales to offline actions, including custom URLs, cookie tracking and phone tracking.

You can skip to Mike’s interview at about 17:35 in the broadcast.