If you’re an intermediate to advanced user of Google Analytics, you’ve likely used Filters to manipulate data into something you can understand and work with. One example would be the tweak I shared to demystify the black hole of Not Provided.
Earlier this week Google Analytics announced the availability of a whole herd of new filter fields. The new fields heavily target those with high-volume mobile traffic, but don’t feel left out if that’s not your niche, there are also some interesting non-mobile options, or options that can be combined with mobile if you like.
Here’s the full list with some thoughts after the ones that stick out.
I attend a lot of webinars. Learning, and brushing up on techniques is what keeps us good, and on the edge of what matters to clients.
The first thing I noticed about this webinar was the Title.
Click the image above or get the slides here: http://www.slideshare.net/wrttnwrd/time-management-for-marketers-the-mozinar
“Don’t Get Whacked Out Poo Brain.” – If you’re a fan of Adventure Time – how can you stay away from that? If you’re not, stick with it, because the context will provide the definition. Here’s a link to the recording over at SEOMoz.org/Webinars
Presented by Ian Lurie - this webinar was crammed with ideas and gems to help marketers get organized, minimize distractions, and keep track of ideas, thoughts and creative processes for a marketing campaign.
I loved it!
I am one of those people who always has ideas and thoughts crowing their brain. I think about marketing at the grocery store, when I’m trying to fall asleep, during movie with the kids. What I struggle with is recording, recalling and using those ideas when it really counts. I get distracted and interrupted and forget what I was doing, or what project I was working on. I think, as someone who works from home most of the time, this is one of those hazards. Home is distracting.
In short – I get “Whacked out Poo Brain” a lot. It’s an issue that I think many of us struggle with.
My favorite Takeaways:
- Work in Sprints – Ian uses 45 minute sprints and a modified version of the Pomodoro method. I think he said they recommend 25 minute sprints, but that wasnt long enough for him to finish many tasks. I’m going to start with 45 minutes and see how it goes. Not many of my tasks go as fast as 25 minutes.
- Ian loves Adventure Time – So Does my 11 year old…do with that information what you will.
- Sweep through your tasks and priorities every morning. Take the first 3-4 on your prioritized list and work on them in 45 minute sprints. Revisit if you have a 5 minute break to see if you’re on track.
- Every task should be classified as follows:Keep track of every question you ask an answer. Keep it in a knowledge base, either private or shared, so you can cut down on interruptions with the same question, or find your answer much faster.
- Can it be done in 3 minutes or less
- Can/should someone else handle it? Delegate it.
- Will it take longer? Create a task or a milestone and add it to your list
Tools – Check out Ian’s Tool List: Http://portent.co/poobrain
- NOTE: This is not billable hours tracking, its YOU tracking. Do it right away, don’t wait and try to remember what you did that day.
Optimizing content is a process by which relevant keyword phrases are included in text on a web page.
WELL optimized content is a whole other animal. Anyone can write some text and cram some keywords into it. Writing text that pleases users, and search engines, is an art. Not everyone can do it, not everyone should. I thought of some things I’ve seen recently that drive this point home. If you cant do this for your own content, hire a professional. You wouldn’t ask your mechanic to write your marketing plan, would you?
Here are 3 things people hate about your optimized content
- There’s way too much of it. How much content do you need on a page? Enough.
Tell the story, tell the ABRIDGED story. You don’t need 1,000 words on the page to rank because you read it on some website 2 years ago. You need text, but 250 +/- words that get directly to the point will serve you, and your reader, much more efficiently.
- It’s hard to read. You included no paragraphs, content breaks with bullet points, bold main ideas, or images. It’s just text on the page. Boring. Sorry – people don’t read content that looks like this, and search engines know it. Engage the eye to engage the reader.
- It makes no sense. This generally comes in from 2 avenues. First, you crammed too many keyword phrases into the page and it reads like a keyword research document. Tell the story with words people would use to find it, don’t repeat those words in every sentence, that’s overkill and makes your content nearly impossible to read and relate to. The second avenue comes from machine or non-native speakers. We always recommend that content be translated into the target language by a native speaker. Someone who understands the nuances of the language and can reform sentences so they make sense.
It’s okay to not be good at something. It’s okay to hire someone to handle things for you. This is probably the topic for a whole other post. If you need well optimized and user friendly content. Take the time to do it right, or hire an expert to do it for you!
Sometimes very small businesses must rely on what they can do for themselves to keep their online marketing efforts fresh. There has never been any argument that small budgets sometimes prohibit small businesses from getting agency help. That’s okay. If you do your due diligence and are careful, there’s no reason you cannot help your online presence, and revenue from your presence, by rolling up your sleeves and doing some of the work yourself.
I found some resources that will definitely help you out. Some of these resources might list “comment on blogs” or “submit information to blogs” or anything that says “Link Exchange” as a tactic – PLEASE DO NOT DO THAT! It’s not valid – but I didn’t want to disqualify 90% good advice for 10% nonsense.
I wrote an article in 2007 called “30 Free Ways to Market Your Small Business Site” over at SearchEngineWatch.com. I updated that post last year and it’s one of the most popular pieces I’ve written to date. There are 30 actionable things you can do, all by yourself, to promote your small website.
This article by PCmag.com from 2009 has some good ideas. I like the tips on keeping slow employees and downtime for marketing. Your customer service staff is your front line, and they can write content or answer questions online because they know exactly what the people that call are asking. Use them! Also checking out what the competition is doing is great – just don’t chase them.
TEST your pages! If you don’t have analytics, install Google Analytics on your website. If you don’t look at any report on a regular basis, just being able to use their Content Experiments features is worth the time to install. Testing new ideas for landing pages is a great way to increase revenue without spending a ton of money in advance. Simply changing the color of your “Buy Now” button can have a big effect. Making it easier for visitors to buy from you is also a great way to increase revenue. Check out these Tips for Optimizing Your Site for the Sale.
Perhaps one of the best pieces of advice I found was in this National Federation of Independent Businesses article. “Get Out The Door.” If you operate online, your world becomes this 5 square foot cocoon around your desk. Even if you do not have a brick and mortar business – networking and meeting people in your community or niche is so important. You can find clients, partners, innovative thinkers, and people with problems your business can solve. It’s a great way to keep your brain from going stagnant.
Bottom line? Get creative! Think about all of the things you can do to help yourself and make a list, cross things off as you get them done. Add new ideas. Buy a nice Moleskine notebook that you can keep your great thoughts in and journal your way to a better online marketing strategy!
Sometimes, as a writer, echoes of my mother resonate through my head.
“Do it right the first time”
As a kid, I hated hearing that, I just wanted things done FAST, and quality? Well I didn’t really care about it. As an adult, I’ve come to respect the saying, and although I’ll never admit it to her, mom was right.
When you write content for the web, there’s the fast way, and the right way – and the two meet somewhere in the middle for most. If you’re not worried about Continue reading