Online Strategies to Survive a Man-Made or Natural Disaster

My online marketing background started in the travel industry.  Now at KeyRelevance I deal with clients with a wide range of interests.  The one thread that is constant is the reality of what a crisis or disaster can do to your online and offline business.  Hurricanes, Oil Spills, Fires, and other disasters happen all the time.  Sometimes we have a business that can thrive in these environs, sometimes Continue reading

SMX West 2013 – Post-Conference Thoughts

I spent the beginning of last week soaking up the smart from SMX West and thought I’d share some of the thoughts and ideas I brought home from the conference.  I have attended a lot of conferences over the years.  I always attend with an open  mind and the desire to learn.  I might not learn new concepts every time, but I always come away with a new tool, a new technique, a new idea that will help me be a better marketer.  I think it’s really important for everyone in this industry to stay humble and have an open mind.  I don’t think everyone does, but I think it’s important – that’s how I approach learning and I’ve never regretted it!

I think most would agree with me when I call SMX West 2013 the “Conference for Content.”  Continue reading

Google+ Communities offer Help, Opportunity

Still in their infancy, Google+ Communities are growing quickly.  First available in early December 2012, they’re quickly becoming an asset to any service, product or idea provider.

Don’t get me wrong, they can be horribly spammy.  I have participated in a few communities.  One of my favorites is a Food Photography community that has helped me learn how to take better pictures with my DSLR in a very short amount of time. Continue reading

Tracking Offline Conversions in Online Systems

Join KeyRelevance’s own Chief Technical Officer, Mike Churchill, as he gives us some tips and information on the latest technologies you can use to track offline conversion metrics.  He joins Marty Weintraub and Lauren Litwinka on’s PPC Rockstars program.

Listen to the recorded interview online!

Mike goes over some classic and some newer techniques for tying offline sales to online actions and online sales to offline actions, including custom URLs, cookie tracking and phone tracking.

You can skip to Mike’s interview at about 17:35 in the broadcast.

Keeping Track of the Long Tail

The long tail. It’s a term that has been used for a long time in the online marketing industry to define the keywords that live in a low search volume/high relevancy & conversion rate realm.

Many online marketers realize that the long tail is where the ROI lies when it comes to search engine optimization.  Many of these terms require little to no effort for ranking, but return a nice revenue stream.  Generally these are the longer 4-6 word keyword phrases that describe your product or service very specifically – and convert much higher than less relevant/more competitive phrases.

Seeing how the long tail is doing has become easier with the invent of Google Analtyics dashboards.  Now you can simply see the phrases and the revenue they generate with a single click.

Here’s the link to the dashboard – just click here and choose which Analytics profile you’d like it installed to.  You’ll be able to see the phrases and their corresponding visits and revenue.  A valuable tool for evaluating which keywords are truly important to your SEO.  You could add to this dashboard and include 1 and 2 word phrases very easily!

Playing around with custom filters and dashboards in Google Analytics can offer great insights into how your website is performing.  Check out the new Google Analytics Solutions Gallery to find more custom reports, filters and dashboards designed to give you deeper vision into your data!