Eric Enge, President, StoneTemple Consulting
Co-Author of “The Art of SEO” with Stephan Spencer
Going through different types of sharing, Google+, Twitter, Instagram
What do search engines see – a lot based on crawl, some based on the fact that its done on a Google property. Bing sees a lot of Facebook data. Like is a hard thing to use, does someone like the person, the content, the design, the picture?
Weighing votes is tricky, how do you establish authority and use authority to weigh the relevancy and trust behind the vote.
Consider the effort of creating the signal – like is much easier than sharing something. Links represent the highest level of effort because you have to edit the page. As long as the link sits there your endorsement is committed.