Pubcon Day 2 – Integrating Social Media Into an Overall Marketing Plan

Warren Whitlock, Digital Business Strategist, Carbon Digits, Moderator

Warren starts out asking a few audience questions surrounding in-house vs agency and who creates the cotnent within your organization.

First up is Kirsten Wright, Social Media & PR Manager, MagnaFlow.  She’s been working in the industry for 6-years.  Her business sells auto exhaust products. Going to talk about Continue reading

Pubcon Day 2 – Social Media Optimization and Conversion on Facebook

Alison Zarella,, Moderator – and wear-er of awesome shoes……

First up is Kevin Scholl, who is the Social Media Manager at Red Roof Inns

How to turn your community ….. Something I totally missed the first slide, it went by at light speed.  You need to determine if you’re building the right audience.  Building a community isn’t just digital.

Build community for your brand advocates.  Needed to figure out how to get folks into the community before you focused on converting them.  They promoted, partnered and participated.  Content engages your audience.

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Pubcon Day 2 – Leveraging Pinterest As A Marketing Channel

So excited to hear about my crack, I mean Pinterest, from Jennifer Evans-Cario, President of Sugar Spun Marketing.  What makes Pinterest different, how do we know if it will last?  The key things that make it different is 1) It does something useful in a new way. Basically bookmarking with images – easier to process than a list in a feed. 2) it solves a problem; and 3) it appeals to publishers, curators, seekers and stashers.  Oh – and it’s easy to use.

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Pubcon Day 2 – Social Signals in Search

This morning my friend John Ellis, founder of Crescent Interactive,  is rocking the history of Google’s social connections from FriendConnect to Wave to Buzz – all things most in the room have no knowledge of.  The point, Google has been trying for a long time.  Then talks about how +1s are introduced in search results in March 2011.

People ask John if he thinks Google+ will last, he doesn’t know but they pushed all in with it, so they’re in trouble if it doesn’t.

Bing has partnered with Linkedin, showing blended ads now.  Integrating search seems to show some growth in Search Engine Share – related?  Not sure, correlation vs causation issue. Continue reading

Pubcon Day 1 – Social Signals in Search

Eric Enge, President, StoneTemple Consulting 

Co-Author of “The Art of SEO” with Stephan Spencer

Going through different types of sharing, Google+, Twitter, Instagram

What do search engines see – a lot based on crawl, some based on the fact that its done on a Google property.  Bing sees a lot of Facebook data.  Like is a hard thing to use, does someone like the person, the content, the design, the picture?

Weighing votes is tricky, how do you establish authority and use authority to weigh the relevancy and trust behind the vote.

Consider the effort of creating the signal – like is much easier than sharing something.  Links represent the highest level of effort because you have to edit the page.  As long as the link sits there your endorsement is committed.

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