Issues with Google Adwords Editor 10.0.0 and Enhanced Campaigns

Summary: Be aware that Google Adwords Editor 10.0.0 can mishandle SiteLink and other enhanced campaign information when moving from the desktop to your live account and vice versa.

Google has announced a significant change to Google Adwords in their new Enhanced Campaigns. Since migrating from standard campaigns to Enhanced Campaigns involves merging previously separated desktop and mobile campaigns, a lot of the pain can be mitigated by using the Google AdWords Editor (GAE) to move ads/keywords from one campaign to another.

Support for Enhanced Campaigns within Google AdWords Editor had to wait until Version 10.0 was released. The good news is that Version 10.0 was released on 28 Febuary 2013. The bad news is that it suffers from some growing pains. Here are two of the issues we have identified so far:

Moving Enhanced Campaigns started on the web interface

If you have already started the migration process through the web interface, and have taken advantage of the new SiteLinks at the AdGroup level feature, be aware that these AdGroup level SiteLinks may not import into Google AdWords Editor 10.0 correctly. In our tests, these SiteLinks were lost from the adgroup on import. Campaign level SiteLinks were also lost.

Posting SiteLinks are uploaded to the server, but not attached properly

When you post your SiteLinks in an enhanced campaign, they DO appear to get copied up to your account on the server, but with an issue: the SiteLinks are listed as a shared resource for the account but are NOT consistently being attached to the campaign/adgroup to which they were initially added.

What’s probably going on

I suspect that Google made a change as to how SiteLinks are handled internally. In standard campaigns, the SiteLinks are attached to each campaign. With an Enhanced Campaign, the SiteLinks are being treated as an account-level shared resource (like Remarketing Audiences), and the shared resource has to be attached to the appropriate campaign/adgroup. The transition process for this change of implementation is not being handled completely properly.

Conclusion

As with many software tools, using version 1.0 is often a little chancy. The 10.0.0 release is version 1.0 for Enhanced Campaigns. The good news is that Google is pretty responsive to these sorts of issues, and hopefully an update will be forthcoming.

Defensive tactics

In the interim, take it slow. Migrate one campaign at a time, and double check that this various components are being properly applied. Also, keep an eye out for version 10.0.1.

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2 thoughts on “Issues with Google Adwords Editor 10.0.0 and Enhanced Campaigns

  1. Just installed it, thanks for the heads-up. Doesn’t appear to do everything that you can do on the web interface for enhanced campaigns, but still just going over the settings. – Cheers.

  2. One big advantage of using the Desktop editor is that one can copy and paste ads and keywords between the two campaigns you are merging. Global find and replace in the adcopy/landing page URLs is also useful if you need to tag the mobile ads in the CGI parameters or are tracking campaigns using utm_campaign variables as discussed in this article of tracking PPC in Analytics: http://www.semclubhouse.com/tracking-ppc-traffic-from-bing-and-other-sources-in-google-analytics/

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