by Jim Gilbert
Remember to check the and then part…
On the morning of February 16th (Friday) many adwords advertisers woke up to find a shocker with their Google AdWords accounts.
Improve your Quality Score or Raise your bid to $1.00, $5.00 or $10.00!
Weve seen this before, but not on so many legitimate sites and quality landing pages all at one time before. Google has assured us that this appears to be a technical glitch and one they are working hard to resolve. “Good grief we hope this is an issue”.
However, even after this is fixed, we still expect some fallout even on the most legitimate of sites — the quality knob may have gotten turned just a bit too high!
By the end of the day we noticed some very interesting changes in AdWords… Look at the graphic below: Pause / Unpause Keywords (long time in coming, but well worth waiting for AND Add a “Quality Score” column (too bad it’s just great, ok and poor — if you are being asked to bid $10 YOU KNOW IT’S POOR)