SEO Isn’t Rocket Science — The Debate

by Jim Gilbert

If you even know how to spell SEO and have not seen all the posts associated with the debate surrounding a post a few months ago stating SEO Isn’t Rocket Science, you MUST live under a rock.

Well, I’ve stayed silent long enough — I’m taking sides! Threadwatch brought to my attention a post by Oilman on the subject and I feel compelled to help the Oilman out.

Here are the Oilman’s comments — WITH MY ONE SIMPLE ADDITION AND COMMENTS. Trust me… I could have said a LOT more.

From Oilman:
I propose this list as the useless and easy SEO tactics:
* Title Tags
* Meta Description Tags
* Meta Keyword Tags
* ALT Tags
* H1, H2, H3 (and accompanying CSS)
* Keywords in the content
* Internal Links (images vs. text (keyword rich))

I propose this list as the 5% of useful and more difficult tasks:
* URL Structure (the fixing thereof)
* Advanced Linking
* Appropriate Cloaking (er…IP Delivery)
* Dynamic Template Modification
* Analytics (I mean useful measurable numbers)
* Client Management (agency life)

MY ADDITION (and comment on the Oilman’s blog):
* Usability (aka improving crummy sites so they actually “convert”)

After all isn’t “conversion” what it’s all about? A site with a #1 listing with a shopping cart nobody can use ain’t worth the realestate of the owner’s footprint in quick sand.

Or, how about a navigation system that leads to nowhere but a blackhole?

Okay… some will argue that Usability is not part of SEO. If you claim that then you are an SEO that does not care about your client’s conversion rates — AND, if that’s the case you are:

1) A hell of a poor SEO, or

2) Somebody that just does not understand what professional SEOs do!

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