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5 Quick Ways To Utilize Twitter in Your Online Marketing Strategies

8:52 pm   -   December 20th, 2007

By Li Evans

Twitter-LogoIf you didn’t know, I’m a huge advocate of Twitter. Some of you are probably thinking Twitter? What’s that?

Twitter is a great way to communicate with the people who “follow you” all at once, with one simple message (or “tweet” as twitters call them). Twitter is similar to instant messaging in that you are doing this in quick snippets, and online, however, instead of doing this in a one to one situation like you do on AIM, Yahoo! Messenger, ICQ or even GoogleTalk, with Twitter you message once and it goes out to all of those people who are following you and wish to receive your updates.

Twitter aims to answer the question “What are you doing now?” within a 140 character allotment. Since it’s early adoption, this medium has flourished and grown so far beyond just “What are you doing now?”. As an avid user, I’ve met new friends, I’ve learned about new events, I’ve discovered new blogs and I’ve even bought a Roomba through Twitter (btw, his name is Meryl)! So as you can see, Twitter has grown much further than a way to chat with all your friend at one time, it’s grown into a way to reach a very captive and very attentive audience.

So now you’re wondering, how can I use this “Twitter” to help reach my audience? Well here’s 5 Quick Ways:

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Musings On PubCon 2007 - Las Vegas NV

4:23 pm   -   December 15th, 2007

By Christine Churchill

This year’s PubCon was the biggest to date with five different tracks going on simultaneously. The tracks included Social Media, Linking and WebMasterWorld, SEO:Organic Search, SEM: Search Marketing, and the Advertising Track. The traditional networking pub crawl started on the Friday after the show.

Domainers Round Table

I spoke and/or moderated on four different panels. One of the sessions I moderated that didn’t get a lot of press, but should have, was the Domainers Round Table. Panelists Jeff Libert, Moniker’s Victor Pitts and Dale Porter from TheNameStore.com lead an open discussion on domain related issues. Victor Pitts provided an overview presentation on the world of domains.

Domain Round Table Session at PubCon 2007

In the first picture you can see myself, Victor Pitts and Dale Porter. Photo credit for these first two pictures goes to my long time friend Andy Beal of MarketingPilgrim.com. In addition to being a great photographer, Andy is one of the smartest and kindest guys in the industry.

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