SMX Local and Mobile Show Oct 1 and 2

By Christine Churchill

The time for Local and Mobile search is FINALLY here. I know we’ve heard that every year, but look around next time you walk through an airport. Notice how many folks are using mobile phones for more than just calling mom? These handy devices have worked their way into our daily business routines and this trend is only going to grow. If you want to learn the ins and out of Local and Mobile search join me and others at the SMX Local & Mobile show in Denver, Oct. 1 & 2, 2007.

If you’re on the fence about going, here’s a little extra incentive – a special speaker’s friend discount. Just use the code SMX20OffLM when you register and you’ll get 20% off the regular price. 😉

I would love to talk with any of you at the show. In fact one of the benefits of these smaller vertical shows is you do get more time and opportunity to speak directly with the experts.

I’ll be speaking on the Tracking Clicks and Calls to Conversion session, specifically I’ll be talking about ways to capture offline sales. Many companies such as ones with complicated buying processes prefer to steer potential customers to a phone number rather than an online form. Often for these type companies the power of the voice is better than having the customer struggle through a series of online questions.

In my session I’ll be discussing methods to capture these offline sales that are congruent with the company’s budget and tech resources. Offline conversions used to be the missing puzzle piece, but now there are a variety of methods to capture this data.

I’ll be joined on the panel with Cid Jenkins form eStara, Michael Murray from AOL, and Cam Balzer from DoubleClickPerformics. Knowing these guys and their high level of expertise, I can tell you this should be a very informative panel.

Here are the details on the show:

Attend SMX Local &

October 1-2, Denver

SMX Local & Mobile - Denver, October 1st & 2nd, 2007

Produced by
the Search Engine Land editorial team, Search Marketing Expo (SMX) Local & Mobile covers the latest tips and techniques for local search. It’s the only event 100 percent focused on the significant opportunity that the local and mobile space offers to search marketers.

See the Agenda.

Check out the Networking page.

Register today!

Nielsen//NetRatings to Use Time on Site as Measure of Engagement

According to the Press Release (PDF) issued on Tuesday, 10 July, 2007, Nielsen//NetRatings is going to begin using “Total Minutes” as the “best engagement metric” for Web 2.0 sites.

Since sites using Flash, AJAX, streaming media, and other rich internet applications (RIA) tend to have relatively few page views for a given length of visitor stay, this will have a net-negative effect on large traditional sites that do not have that RIA interface. For example, a typical visitor on Google spends 20 seconds per page, whereas a YouTube visitor spends more than twice as long per page on a typical visit (46 seconds).

Web Analytics Icon Moving On

By Christine Churchill

John Marshall Steps Down From Top Spot at ClickTracks

I was catching up on my reading over the weekend and learned on Avinash Kaushik’s Blog that John Marshall, long time CEO and Founder of ClickTracks, was leaving his job. Like many who commented on the post, I equated ClickTracks with John Marshall. My company KeyRelevance is a reseller of several analytics tools including ClickTracks so we work frequently with ClickTracks and know that John was a major influencer of the tool. We wish John the best in his next endeavor.

Google to Acquire DoubleClick

Google announced today that they will acquire DoubleClick in a deal worth 3.1 billion dollars in cash. It will be interesting to see if this acquisition works out better than the YouTube acquisition did. DoubleClick has loads of experience with analyzing customer behavior, and it will be interesting to see how this technology will be integrated into the Borg Collective Googleplex.

Looks like Google pulled the rug out from under Microsoft’s plans to acquire the company, and there were rumors that Yahoo was another suitor.

ComScore’s Going Public

ComScore, who made their name by making internet traffic-measurement reports and marketing data, has announced plans to go public. According to their filing with the U.S. Securities and Exchange Commission, the initial offering could raise $86.3 million. Interestingly, ComScore also revealed plans for extensive overseas expansion. More at their press release.

Hot Fun in London Town

By Christine Churchill

Okay, so maybe “hot fun” isn’t the most accurate way to describe London in cold rainy February, but SES London was definitely a memorable trip.

I arrived in London on Saturday – a day earlier than most – to play tourist and (in theory) to give my body time to recuperate from jet lag. SES London didn’t start until Tuesday, but I was scheduled to teach four hours of Keyword Research training on Monday and I wanted to be reasonably well rested. However upon landing, I found myself pumped with adrenaline and heard the Sirens of London town calling my name, so I tossed my bags in my room and headed for central London on the Underground. I spent most of the weekend trekking through parks, museums, and shopping areas of downtown London. What’s a few blisters when you’re turned loose in a fascinating city with time and a credit card.

Farewell Toast to a Friend

Sunday night a small group from the search community met at a Greenwich pub to pay tribute to Jerry Bussewitz, Anne Kennedy’s beloved husband who passed away unexpectedly in December. Jerry and Anne were true soul mates and when you were around them you couldn’t help but notice the spark in their eyes for each other. Over the years Jerry attended many conferences with Anne so many of us in the search community had come to know and love Jerry. It was quite a blow to hear of his passing. Jerry was only 53 and was an avid cyclist – it was too soon for him to go. Now our thoughts and prayers are with Anne. For those who don’t know Anne Kennedy, she is one of the kindest, most loved people in the search industry. I highly recommend next conference you stop and tell her hello, or better yet, give her a hug. She’s had a tough time and she’s one of our own.

Conference Highlights

SES London officially started on Tuesday and ran until Thursday. The attendance was staggering – it had doubled over the previous show. Many of the sessions I attended were standing room only. I spoke on the Keyword Research panel and moderated three other sessions. One of the sessions I moderated was the Site Clinic which is a session I know intimately. Jake Baillie and I have been Site Clinic partners for about 5 years and we really have fun in this session playing Good Cop, Bad Cop. However, this show, Jake had a last minute emergency and wasn’t able to attend. In London I did the session with Dave Naylor, Andrew Girdwood and Gunnar Sigurosson. Part of the lure of the Site Clinic is the uncertainty and dynamic nature of the session – you never know what the audience will throw at you so you can’t skate by reciting a canned speech. To excell in a Site Clinic, requires the panelists to be well versed in all aspects of online marketing – from technical issues to every angle of SEO.

This clinic was fun and covered a variety of site issues. Several of the sites were in languages the panelists didn’t speak, which added an interesting level of complexity. The panel displayed a real command of conversion enhancement techniques which I am always pleased to see. As an online marketer, I feel it is our job to not only increase traffic to a site, but to improve the overall quality of the site so that the conversions and ROI improve.

One of the highlights of the conference was the Keynote Conversation between Chris Sherman and Google’s Matt Cutts. Li Evans did a fantastic job of capturing it for SEORoundtable. Update – I noticed my friend Andrew Goodman also wrote up an excellent in-depth coverage ot the session for Search Engine Watch . I always enjoy these conversational exchanges – they are an acceptable form of ease dropping. Matt has such a warm Southern personality everyone falls instantly under his spell when he speaks. He really is one of Google’s best PR machines (not to take a way anything from Vanessa Fox who is his female counterpart who is dynamite on her own). Chris did a remarkable job of asking the questions most of us wondered, but never get the opportunity to ask. If you missed the exchange, check out Li and Andrew’s coverages of the session.

One of the other sessions I moderated was “Balancing Paid and Organic Search” with Heather Hopkins of Hitwise and Dixon Jones of Receptional. Heather and Dixon are both seasoned professionals who openly shared their insights. I was excited when I found out that I was going to be on a panel with Heather because I have been using the Hitwise tool in recent months as one of my keyword research tools. Before the show Heather and I talked several times and she showed me some of the UK specific capabilities Hitwise offered such as being able to separate the paid and organic sources of traffic.

Dixon and I have been on several panels over the years and it is always a pleasure to share the podium with him. The guy exudes positive energy and has a fantastic sense of humor. When he speaks you’re guaranteed you’ll not only learn something, but you’ll find yourself chuckling. I noticed that both Dixon and Heather had a large crowd descending on them after the session, so I’d say with confidence the audience responded very well to them.

The final panel I moderated was the “Search Head or Tail – Getting the Mix Right” on the last day. Since I spend a lot of time in the keyword arena, I had a personal interest in hearing the advice the panelists had to offer and I wasn’t disappointed. I believe there is real skill in finding the perfect mix of head and tail words and I’m always open to hearing new techniques. The panelists David White, Barry Lloyd, Nathan Levi, Alexi Sitaropoulos, and Jed Nahum delivered real world stories about how they derived the right mix. This session also had the distinction of being the session with the most hugging involved. Maybe because it was the last session of the conference and everyone was relaxed, maybe because it was the day after Valentine’s day, or maybe its that Barry and Jed are playful beings, whatever the cause, it was an entertaining session and the panelists provided excellent information.

After Hours Fun

I would be remiss if I didn’t take this opportunity to thank the sponsors who hosted all the splendid parties. As a SES regular, I can tell you everyone looks forward to the relaxing evening events. The LondonSEO party hosted by the friendly Poker Party folks was an excellent way to end the week. I was a little nervous going to the party because most of my conference buddies had already left town and I wasn’t sure I’d know anyone there. Fortunately, when I walked in the door, I was given a warm greeting by my friend Ammon Johns. I hadn’t talked with Ammon in about a year, so the party gave us the opportunity to get caught up. Thanks to EvilGreenMonkey and the Poker Party gang for hosting the event and showing everyone a good time.

Another Party that week that deserves mention was the Icelandic party hosted by the gracious Kristjan Mar Hauksson. Kristjan had planned to serve the Icelandic delicacy of “rotten shark” at the party, however the Customs folks at Heathrow had confiscated the treat instead. Allan Dick and I exchanged many raised eyebrows as Kristjan described the culinary delight we were missing. “Rotten shark” is exactly what it sounds like, “rotten shark.” According to our host, if we would eat “rotten shark” and drink a curious clear beverage served in a shot glass that went by the name “Black Death” we would extend our livespan, lead happier lives, and have all types of good fortune bestowed on us. I have to confess after Kristjan left our conversation, Allan and I decided mutually that life would only feel longer after eating the “rotten shark.” Hmmmm, maybe next year after many Black Deaths I’ll be ready to participate in this Viking tradition – but then again, maybe not.

Okay, I realize I’m in ramble mode here, but before I stop I want to acknowledge someone who deserves special recognition. Those of us who attend conferences regularly often take the work behind running the conferences for granted. How smoothly the show runs can make the difference between a mediocre show and a fantastic one. At SES London, as usual, Karen Deweese and her incredible team of logistics gurus made the conference run like fine tuned machinery. There’s truly a symbiotic relationship between speakers and support team where both benefit from each other’s presence. The speakers are better speakers because they aren’t fretting about the logistics details. I’m sure the other speakers agree with me when I say “Thanks Karen for making us look good.”

Great show…see you all next show and next time I promise to actually use my camera instead of wearing it as an accessory around my neck.

Dallas Extends Warm Welcome to Search Engine Watch

By Christine Churchill

Dallas welcomed SEW back to Texas. There’s always been a large search contingency in Dallas and it was a sad day for Dallas when SES switched to Chicago. The old Dallas conference was smaller than the Chicago one, but it had a special down-home feel unique to Texas. In any case, Dallas was thrilled to have SEW back in town for the SEW Live 1 day conference on January 25th.

Below is a snapshot of the dynamic Search Engine Watch trio of Elisabeth Osmeloski, Rebecca Lieb, and Kevin Newcomb.

Elisabeth, Rebecca, and Kevin of Search Engine Watch

Here’s a few pictures from the Conference. The first one below is a view of the crowd. The morning training session run by Dan Thies and Christine Churchill had sold out. That session covered the many aspects of keyword research from selection criteria to how to apply those keywords in SEO and PPC. The session also covered many of the popular keyword tools including demonstrations on how to use them.

Picture of the crowd at SEW Live Dallas

There were three sessions in the afternoon. The first was the organic panel consisting of Tony Wright (Kinetic Results), Mark Jackson (Vizion Interactive) and Christine Churchill. Elisabeth moderated all the sessions and kept everything interesting.

The Paid Advertising session (picture below) consisted of SEW Moderator Jeff Martin, Jim Gilbert (KeyRelevance) and Lora Parker (Range Online). Jeff primarially talked about click fraud and related issues, Jim talked about the Yahoo-Panama transition and Lora did a great job of discussing overall PPC.

Paid Advertising Session at EW Live Dallas

The snapshot below is from the Search 2.0 Roundtable. This was a fast paced session discussing the future of search and related topics. The panel consisted of Terry Heaton (Media 2.0), Rob Garner (icrossing), Rebecca Lieb, and Giovanni Gallucci (Kinetic Results).

I confess I was pretty tired by this point after having spent 5 hours on the podium already that day, so forgive me if the most memorable exchange from that session was Gio talking about how hard it was to grow up in Texas with a name like Giovanni. I guess you have to understand the Texas cowboy mentality to really get that joke, but it had the whole crowd in stitches.

Search 2.0 Round Table Session at EW Live Dallas

Here are a few other pictures taken during the day. Below is Bill Hartzer and Heather Reisig Windsor. Bill is one of the founders of the DFWSEM and has been an active member of the search community in Dallas.

Bill Hartzer and friends

A search conference wouldn’t be complete without the meeting in the bar. Seated in the picture below are Durk Price, Tony Wright, Rob Garner, Bill Hartzer, Dan Sturdivant, Jeff Martin, Christine Churchill, and Jim Gilbert.

The After meeting in the bar

Okay, now for the real fun. The day after the conference, Elisabeth Osmeloski and I ran off to have a little Texas style play on horseback. I’m a horse fanatic so I was thrilled to hear that Elisabeth had spent a fair portion of her childhood around horses. Elisabeth was very modest about her experience but I could tell immediately she was totally comfortable around horses. She tacked up her own horse and we went out for nice trail ride around a lake near my home.

Elisabeth and Christine go horseback riding.

SEW Live Dallas was a success. I want to thank Stewart Quealy, Elisabeth and all the great folks at Incisive who made it happen. I also want to say special thanks to DFWSEM President Rob Garner and Bill Hartzer who were instrumental in convincing SEW staff that Dallas was a hot spot for search. I have a few more pictues I’ll put up on Flickr when I get a chance.

SEW Live Comes to Dallas Jan 25

By Christine Churchill

And the SEM Clubhouse gang comes out to play.

Search Engine Watch Live is a sneak preview of a Search Engine Strategies conference. Its a small informal event that has both panels and networking time where attendees can meet some of the great folks involved with Search Engine Watch and members of the local Dallas search marketing crowd.

Check it out at

Christine will be speaking on the Organic Panel plus conducting a 4 hour keyword research training session in the morning with Dan Thies. The training is filling up fast, so if you’re interested check it out here. Other folks on the Organic panel include Mark Jackson and Tony Wright.

Jim and Jeff will be speaking on the Paid Search Issues along with Misty Locke of Range Online.

If you are a DFWSEM member you qualify for a 20% discount for the afternoon SEW live event. To Register (use promo code ‘20SEM’ and receive a 20% discount off the pre-registration price):

It should be a fun event. We encourage anyone who can to join in the fun.