There are so many social media sites out there that a common problem amongst marketers is coming up with ways to effectively manage many multiple accounts. While individuals involved in social media for personal use may only have a handful of sites they’ve registered with, and only two or three that they really frequent, marketers may desire to interact with dozens of services.
From a marketing standpoint, this poses a significant problem. Marketers desire to promote via as many channels as possible in order to target demographic groups loyal to different ones. As you increase the number of unique social media channels, however, it becomes more labor-intensive, and the Law of Diminishing Returns kicks in at some point. For a small business, the correspondingly lower return on investment hits pretty quickly.
Enter a whiz-bang new service that addresses this need: dlvr.it, currently in beta, brought to us by the people who made Pheedo.
Dlvr.it enables you to take one or more RSS feed sources, and then set them to automatically deliver to some of the most common social media sites out there: Twitter, Facebook, LinkedIn, Tumblr, and Identi.ca.
I’ve tried out a few different services for accomplishing this sort of delivery before, including Pingdom and Twitterfeed, but I find dlvr.it to be superior. For example, Twitterfeed has been very klunky to try to configure, and I’ve found to be very, very slow at sending updates out. By contrast, dlvr.it provides a number of fine-tuning settings to allow you to specify frequency of checking feeds for updates, and when set at the most-frequent update checks it will publish status updates within minutes of a feed.
The Filters settings are even better – allowing you to make the service distribute posts according to criteria such as if a feed update uses a certain Category or if it contains a certain keyword sequence within the text or title, etc. So, for instance, I contribute to a few different group blogs, such as SEM Clubhouse, and for my Facebook and LinkedIn updates I might only wish to have the blog posts distributed which I’ve personally written. So, I could set a Filter that checks to see if the SEMClubhouse RSS feed update contains the “by Chris Silver Smith” attribution within the post and only deliver if the character string is present.
Now, dlvr.it has only recently been launched into beta service, so it will be interesting to see if it starts having any sorts of lagtime issues as I’ve seen with other services that have been in production for longer, and likely have more users to excuse what may be their growing pains. Also, it’ll be great to see if dlvr.it begins to broaden out to allow more social media sites for you to integrate your feeds into.
But, it seems clear that dlvr.it may be the current best-in-class for social media syndication services, and will be an invaluable tool for marketers to use for social media optimization.
Write once, and automatically deliver many!
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