Google Content Network Opt-out Change

By Mike Churchill

I noticed something interesting tonight as I went to set up a new PPC campaign in Google AdWords. As I went to opt out of the Content Network, I got the following message:

Image showing Google Content Network Opt-out popup message suggesting that one could set Content Network biids and stay in the Content Network

I am guessing that this means that Google has been having some problems with increased opt-outs from the Content Network, and are taking steps to try to stem the loss. Not a good thing; not a bad thing; just an interesting thing that I thought I would share in case you had not seen it yet.

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