Google’s Automatic Match to Become Default!

by Jim Gilbert

WELL… YOU HEARD IT HERE FIRST and WE WARNED YOU!

Quote from an Official Google email dated 23May2008:
“The feature will be enabled by default, although it
won’t begin to affect your accounts until June 3, 2008.”


 

See our original article at:
googles-automatic-match-more-greedy-than-expanded-broad-match

 
If you need the quick summary and don’t have time to read our original article, here you go:

  • If your Adwords keywords (Exact, Phrase and Broad match types — including expanded broad match) don’t make your ads show… Automatic Match Will!

Call me somewhat of a cynic, but I have a very tough time relating this to “producing better relevance”. I have personally seen what broad match (with expanded broad match) can do when it gets out of control and have found ways to prevent the excessive spend from occurring. Thank goodness…

But there is GOOD news — you can OPT out!

Google's Automatic Match

 

For the moment the Beta description is still available (Automatic Match Beta),

 
BUT
 
Try using the AdWords help function (while logged in) searching for “Automatic Match” and you get this:
Your search — “automatic match” — did not match any answers in the AdWords Help Center.

 

Why is it hidden? Go Figure!

 

 

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