PPC/SE Market Share… Who Cares! Let’s Talk Conversions! Google, Yahoo, MSN

by Jim Gilbert

Okay, we’ve all seen numbers published on search engine market share for the big three in numerous ways including PPC market share. Number of searches, search engine revenue, PPC revenue blah.. blah.. blah..

But Wait… What do REAL WORLD Conversions Look Like from an advertiser’s point of view?

This test began when MSN’s AdCenter came about and is as about an accurate comparison I am capable of making (which by the way is very fair and quite accurate). Granted, the exact campaigns cannot be built in all 3 PPC engines, but these campaigns are real and built as closely alike as they can be.

And yes EVERYTHING (well most everthing) has been considered including:

– Conversions in this case are based on online sales of a simple product that sells many, many times per day! (so don’t try the “small sample size” excuse on me here).
– No budget limitations.
– Etc… etc… etc…

No more words… the results

Percent Of Actual Conversions
Google 76%
Yahoo 19%
MSN 5%
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