Washington Post covers Corporate Blogging
by Matt McGee
Wondering if a company blog is right for your company? Wondering if your company is ready for a company blog?
The Washington Post tackles the highs and lows of corporate blogging in an article this week, Marketing Moves to the Blogosphere. Writer Sarah Halzack pulls in several examples of how businesses big and small are blogging successfully:
- A company called Honest Tea used its blog to address customer concerns after Coca-Cola bought a large stake in its business.
- Marriott CEO Bill Marriott’s blog is such a success that the company is able to track reservations it generates: “Marriott has made more than $5 million in bookings from people who clicked through to the reservation page from Marriott’s blog.”
- A web development company called Viget Labs uses its blogs as a tool for recruiting new employees.
- Dolcezza, a small ice cream, uses its blog to bring people into its stores and spend money. “When his second store opened in Bethesda in July, Duncan used his blog to advertise an opening night ice cream giveaway. He ended up serving over 300 gallons of ice cream to more than 1,000 customers that night.”
The article also includes some tips on handling comments and other things to think about before starting a company blog. It’s a good read, especially if that’s the position you’re in today.
August 25th, 2008 at 11:53 pm
[...] as long we’re talking about business blogging, here’s my latest post at SEM Clubhouse: Washington Post covers Corporate Blogging. Feel free to share this with friends: These icons link to social bookmarking sites where readers [...]
August 27th, 2008 at 8:53 pm
[...] There’s an article in the Washington Post this week that looks at how companies of all sizes are utilizing the Blogosphere. From corporations as large as Marriott to small businesses the size of a local ice cream shop…blogs are being creatively used to build brand loyalty and to tap a small customer base for ideas. Well worth the read. (Hat Tip to Matt McGee over at SEM Clubhouse.) [...]
September 18th, 2008 at 3:59 am
[...] There’s an article in the Washington Post this week that looks at how companies of all sizes are utilizing the Blogosphere. From corporations as large as Marriott to small businesses the size of a local ice cream shop…blogs are being creatively used to build brand loyalty and to tap a small customer base for ideas. Well worth the read. (Hat Tip to Matt McGee over at SEM Clubhouse.) [...]