Are you writing regular press releases? Are you hustling enough to have reason to write regular press releases? Not only does a press release act as a great brand advocacy tool, if done correctly it can help you create some great SEO results as well.
Optimizing your press release as you create it is an important step you cannot leave out. Make sure your PR department is talking with your online marketing department and either implemeting your Press Release SEO rules, or letting you touch the press release before it’s sent out.
Here are some rules for creating great SEO within your press releases
- If it’s not news, don’t even bother. You want this to be something a potential visitor or customer would find interesting and worth a read and second look. Adding a new section to your website is not news, redesigning your website with new features is news.
- Testimonials or quotes are a great way to “name drop” or feature your brand advocates.
- Be concise but not TOO concise. About 300-800 words is good.
- Bold critical ideas and use bullet points, make the text easy to read. The SEO doesn’t only come from the distribution, it comes from the pickup, so you want those editors to read, understand, and republish your press release
- Use keywords but don’t cram them into your text, make them look and sound natural
- Try to get a keyword in your title, your summary sentence, and your first paragraph if possible. Don’t make your keywords TOO dense, write for people first.
There you go, a great starter list of steps to think about when you create your press releases. We recommend our customers do them as often as they have news. Creating news and hustling to create buzz around your news is a big part of online marketing, take advantage of it.