Have you read my Day 1 Coverage of SMX East? Check it out first, then come ready Day 2 Coverage followed by Day 3 Coverage!
Day 2 of SMX saw me speaking on a panel and Q&A Moderating another, it was a busy day and a HUGE amount of Microdata and Markup information was shared.
If you have access to the slides, you should take a look. If you don’t have access to all of them, take a look at my slides via Slideshare.
I spoke on the Schema 101 – Why the new metadata matters panel – check out all of the tweets from my session – it was info packed!
Yes! RT @elisabethos: Always love how @carriehill keeps it real & straightforward for schema information #21c #smx
— Lyena Solomon (@lyena) October 3, 2012
Schema 201 – Real World Markup for Success took place right after our 101 session, and I was there to see it happen. This was a nice extension of the 101 session with a comfortable progression in the information. Here were the highlights:
- Paul Bruemmer (@PaulBruemmer) shared that Semantic SEO is now a best practice, and I agree. If you can mark it up with Microformats, then you should – within reason and always ethically and honestly
- Benu Aggarwal of Milestone Marketing shared a great nugget – she said “Never ask your developers to deploy Schema, they’ll have a heart attack.” Her advice was to mark some content up and show them how it should look, not to just tell them to do it and see what happens.
- Johnathan Goodman (@halyardconsult) had some great tips – he recommended, and I second, that if you use WordPress, you use the WordPress SEO Plugin by Yoast.
- @HalyardConsult also shared that there was no more critical change in search engines than Authorship. I see this as being extremely important also!
- I cant remember who shared it, but they did say that Webmaster Tools will now give you Rich Snippet abuse warnings, so take heed.
- Bill Slawski (@Bill_Slawski) leads off and mentions his post at Search Engine Land from awhile back on Agent Rank – Authorship Authority is basically the same thing.
- @Bill_Slawski also shared this tidbit – If you want authoritative sites to link to you, you need to be an authority.
- Mike Arneson (@mike_arneson) had an energy and tip packed presentation. He shared his slides with the world here.
- @mike_arneson suggested that authorship is a future seo signal, open to all at present but over time only those that really maintain authority will be left with a strong signal
- The problem with Author rank for SEO – it doesnt acknowledge pieces with multiple collaborative authors.
- Lisa Weinberger (@PearlyWrites) suggested you create your content based on your target audience, if your audience can relate and use your content, they’ll help you establish your authority.