Have you read my Day 1 Coverage of SMX East?  Check it out first, then come ready Day 2 Coverage followed by Day 3 Coverage!

Day 2 of SMX saw me speaking on a panel and Q&A Moderating another, it was a busy day and a HUGE amount of Microdata and Markup information was shared.

If you have access to the slides, you should take a look.  If you don’t have access to all of them, take a look at my slides via Slideshare.

I spoke on the Schema 101 – Why the new metadata matters panel – check out all of the tweets from my session – Continue reading →

The KeyRelevance team recently returned from SMX East in New York City full of enthusiasm and ideas for moving into this next phase of online marketing.

Don’t forget to check out Day 2 and Day 3 coverage when you’re done here!

There was a ton of information shared on Microdata, SEO, Mobile Marketing and more – I thought I’d do a recap of the high points I found, or saw tweeted, while I was there, along with a little analysis and speculation about what it means to you, the marketer or website owner who is Continue reading →

Since the penguin update of May 2012, I’ve gotten quite a few questions about links, specifically incoming links, and their quality, quantity, and acquisition.

Here’s the scoop – good links are earned, not bought, traded or given.  We need to change our thinking from a “linkbuilding” mentality to a mentality of “Engagement and Education.”   I think linkbuilding has completely changed, and we’re looking at a new era and set of definitions that surround the link.  Here’s what I think – stop linkbuilding.

Stop looking for link placements and start writing great content and building relationships.  

Be helpful, guest blog with relevant content, don’t make every link you get on a guest blog or traffic-driving directory say “spammy keyword phrase” and above all, if your website visitor would never click on it, need the content, or remotely care, don’t bother linking to it, or getting a link from it.

Here is what we look for when evaluating an incoming link profile and a healthy link building strategy. Continue reading →