We’re talking about local search today! This is the only local session I’m planning on blogging, but that might change. In fact it just did – I’m staying to hear more on Google Places and Maps Optimization! I hear via Twitter Salon A has a torturous noise going on, no thanks.
*Note – if you are using a Twitter client makes noise everytime someone sends you a message, silence it during a session…#duh
Missed my coverage of Day 1 & Day 2 – read those first!
The third and final day of SMX kicked off with a session Moderated by KeyRelevance’s own Christine Churchill. Beyond The Google AdWords Tool: Advanced Keyword Research Tactics covered ways to find keywords that don’t appear in the AdWords free tool.
My wifi was down for most of this session (seriously -how do we function without wifi at these things? We don’t) but I did capture a few interesting tidbits at the end from Shawn Livengood (@slivengood) and Suren Ter-Saakov (@seoquaketeam) He shared some great pieces of info centered around Continue reading →
The KeyRelevance team recently returned from SMX East in New York City full of enthusiasm and ideas for moving into this next phase of online marketing.
Don’t forget to check out Day 2 and Day 3 coverage when you’re done here!
There was a ton of information shared on Microdata, SEO, Mobile Marketing and more – I thought I’d do a recap of the high points I found, or saw tweeted, while I was there, along with a little analysis and speculation about what it means to you, the marketer or website owner who is Continue reading →
Since the penguin update of May 2012, I’ve gotten quite a few questions about links, specifically incoming links, and their quality, quantity, and acquisition.
Here’s the scoop – good links are earned, not bought, traded or given. We need to change our thinking from a “linkbuilding” mentality to a mentality of “Engagement and Education.” I think linkbuilding has completely changed, and we’re looking at a new era and set of definitions that surround the link. Here’s what I think – stop linkbuilding.
Stop looking for link placements and start writing great content and building relationships.
Be helpful, guest blog with relevant content, don’t make every link you get on a guest blog or traffic-driving directory say “spammy keyword phrase” and above all, if your website visitor would never click on it, need the content, or remotely care, don’t bother linking to it, or getting a link from it.
Here is what we look for when evaluating an incoming link profile and a healthy link building strategy. Continue reading →
You can catch some of us from KeyRelevance at next week’s SMX East in New York — Christine Churchill, President of KeyRelevance, and Chris Silver Smith, Director of Optimization Strategies, will both be speaking and moderating on various panels:
During my MIMA Summit 2010 conference presentation today, I’m covering a large chunk of information very rapidly. So, I’m providing this list of links to longer articles which more thoroughly cover the subjects touched upon in my presentation for those who might wish to dig in deeper:
Christine Churchill, President of KeyRelevance, and Chris Silver Smith, Director of Optimization Strategies at KeyRelevance, will both be speaking and moderating sessions at the upcoming SMX East Conference in New York, NY, October 4-6, 2010.
Don’t miss this opportunity to us speak on current search marketing techniques and to meet us in-person!